59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.
Over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.
In multiple sessions at CONNECTIONS™, analysts and industry leaders will address connected consumer trends and provide in-depth market analysis:
• "What to Watch: Connecting Consumers to Content" includes executives from TiVo, Starz Entertainment & Starz Media, and Digitalsmiths, who will tackle the challenge of matching consumers to preferred content.
• "Video Search and Discovery: Tools, Techniques, and Outcomes" features executives from Veveo, Plexus Entertainment, MeFeedia, and ActiveVideo Networks and focuses on techniques to increase viewer engagement and revenues.
• ”Connected Consumer Electronics as the Set-top Box" includes leaders from Clearleap, Actiontec Electronics, and LG Electronics and examines opportunities emerging in the convergence between connected CE and provider-based services.
