When TV providers deliver most of the same content, how do they differentiate in a highly competitive and rapidly changing environment? Content is still king, but AT&T believes content should be interactive and integrated with other devices and apps TV viewers use today. AT&T’s GW Shaw, Vice President of U-verse and Video Products, will provide perspective on how apps are driving interactivity, increased customer engagement, and strong business results for AT&T U-verse TV during his keynote “Differentiating TV with Apps in a Competitive, Multi-Screen Market,” on Tuesday, May 13, at 1:45 PM.
The 18th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 13-15, 2014, at the San Francisco Airport Marriott Waterfront. Hosted by research firm Parks Associates, CONNECTIONS™ focuses on innovative technology and business solutions for the connected consumer. The event features consumer research and market strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.
The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS™ addresses critical business issues pertaining to the converging entertainment, media, and service markets for consumers.
To see the full conference agenda, click here.
