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47% churn rate for video streaming services means constant shifting strategies to acquire subscribers

International market research firm announces sixth annual Future of Video will be hosted Nov 14-16 in Marina del Rey, CA

Market research firm Parks Associates today announced the topics for its sixth annual Future of Video, hosted at the Marina del Rey Marriott in Marina del Rey, CA, November 14-16, 2023. Future of Video sponsors include Adeia and FPT Software.

Parks Associates, recognized as the leading authority in media and entertainment research, reports that now only 37% of households subscribing to OTT services in the past year went directly through a service provider. The churn rate for OTT video services is holding steady at 47%.

“There is so much to talk about - direct subscription has been losing ground to aggregation, and bundling is becoming more important,” said Jennifer Kent, VP, Research, Parks Associates. “We are excited to announce our in-person event and focus on new advertising models in our upcoming June virtual session. We encourage industry players to submit to speak and join us for these important conversations.”  

Parks Associates is hosting a virtual Future of Video session June 15, “Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond,” featuring industry leaders from Accedo, IRIS.TV, Origin Media, and Wurl. With virtual events throughout the year, leading up to the in-person conference in November, Future of Video brings together industry leaders sharing insight into the market conditions and dramatic changes taking place in entertainment services.

Market Evolution

State of the Market: Building to Profitablity  
The Viewer Journey: Finding Content Amdist Fragmentation
Looking Forward to 2024
Streaming TV: New Life for Premium Linear Content  
Navigating Market Saturation and Next Stage of Growth
New Revenue Streams: T-Commerce, Gaming, and More

Achieving Service Success

Partner Panel: Diversifing through Services
AVOD and FAST: Making Sense of New, Hybrid Models
Advertising: Metrics and Reach
Role of OTT for Broadband Providers: A New Era of Bundles  
Discovery and Personalization: Creating a Better Viewing Experience  

Technology and Integration

Evolving Ad Strategies - Ad-Supported OTT, Connected TV, and Beyond
The New Sports Video Experience
Smart TVs: Platforms and Integration
Immersive Experiences, Web 2.0, and Meta
Piracy: The Billion Dollar+  Challenge

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.