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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

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Fast Company

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Study Shows High Consumer Expectation for Rapid Security Event Response

The Smart Money: AVS-01 Gains Traction

Microsoft IT outage: What the world would look like without internet

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

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