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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

February 20, 2024

streaming

advertising

Walmart

Vizio

Fast Company

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.”

“Walmart isn’t buying a TV hardware company, it’s buying a platform,” says Parks.

from the article, "Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business" by Janko Roettgers

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About Parks Associates

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

Previously In The News

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

Parks: 80% of U.S. Internet Homes Own a Network Router

Research: 80% of US households have home network router

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