Providing market intelligence for more than 35 years

In The News

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300.

The firm said the total is more than double the amount when compared to 2014.

Within the past nine months, a number of major OTT services have made waves within the industry: NBCUniversal launched Peacock and WarnerMedia launched HBO Max. ViacomCBS is also planning a re-vamped CBS All Access and changing the name to Paramount+ while Apple and Disney continue to pour millions into promoting and building up their own streaming services released just last year.

The market research group also found that only six services have thrown in the towel so far in 2020. However, the report came out before Quibi this week confirmed it’s shutting down. Regardless, it’s a huge decline compared to 2018 when 19 services left the marketplace.

This spells trouble for theaters throughout the U.S. that have rushed to reopen despite an absence of mainstream blockbusters and a growing number of COVID-19 cases.

"As theaters began to reopen over the summer, film studios had to weigh their options in releasing new titles," said Steve Nason, research director at Parks Associates, in a statement. "The decision to delay the latest James Bond film ‘No Time to Die’ hit the theater industry hard, and Disney's announcement to move the Pixar film ‘Soul’ to Disney+ shows studios are putting more emphasis on streaming as many theaters remain closed or at limited capacity. We could see studios who also own streaming services experiment more with different transactional and windowing options within their offerings, as Disney did with ‘Mulan’ on Disney+ in September."

With many Americans still under some form of quarantine, critics suspect theaters are unlikely to recapture their audiences any time soon. 

From the article "The U.S. has nearly 300 OTT services to choose from" by Christian Balderas.

Previously In The News

Nomadix Launches Energy Management Solution to Reduce Properties’ Operational Expenses and Enhance Sustainability

MDU properties, including military housing, senior living, and student accommodation, can expect OPEX savings up to 20 percent when implementing smart home devices such as EMS, according to Parks Asso...

The fastest Wi-Fi 7 internet providers in the US, ranked

The strength of your Wi-Fi is determined by a variety of factors, including your equipment, your wireless devices, your location, and your environment. But your ISP also plays an important role. That'...

Parks Associates Announces Inaugural Property Innovation Awards at Smart Spaces Conference in Dallas

International research firm Parks Associates will honor winners of its new award at the third annual Smart Spaces event, Sept. 16-17, in Dallas. International research firm Parks Associates said th...

Apple TV 4K: The One Feature Apple Won’t Add | Nerdy Tech Wishlist

A recent survey by Parks Associates found that less than 15% of Apple TV users regularly engage in gaming on the device, suggesting that enhanced gaming performance isn’t a primary driver for upgrades...