Providing market intelligence for more than 35 years

In The News

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or LTE home Internet service – consider their plans to be at a fair or good price, while 62 per cent report that it is easy to contact someone for customer service or technical support. Among fibre subscribers, 51 per cent feel they receive their service at a fair price, compared to just 35 per cent of cable subscribers.

Home Internet Evolution: 5G Competition and Value-Added Services, a consumer survey of 8,000 Internet households, addresses consumer perspectives on fibre and gigabit speeds impacting their choice of Internet service provider and service tier. It also identifies which value-added services resonate with end-users and their impact on satisfaction and retention.

“Consumer attitudes towards fibre Internet and MNO (mobile network operator) FWA are both highly positive, with more consumers confident in fibre than 5G home Internet,” advises Kristen Hanich, Director of Research, Parks Associates. “Consumers widely perceive these Internet plans are of a higher quality than existing technologies, including cable. High net promoter scores (NPS) among current subscribers suggest that word-of-mouth is creating favourable perceptions, in addition to advertising and marketing campaigns, which is critical in this era where consumer value perceptions are driving behaviour.”

“Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO FWA plans,” Hanich adds. “They must be prepared to face an increasingly competitive market as additional FWA capacity comes online.”

From the article, "Study: US net subs favour fibre SPs" from Advanced Television

Previously In The News

Thinking About Buying a Roku? Study Says This Streaming Media Player is Most Popular

A recent report from Parks Associates, titled the Tech Ecosystem Dashboard, indicates that Roku is the most frequently used brand of streaming media players (SMP), with Amazon following closely behind...

Smart TV OS exerts more influence on viewing, discovery

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one.  Roku and Amazon’s...

Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...

The hidden cost of smart home technology

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...