Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dallas-based Parks Associates.
The report indicated that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 million retailers, the majority of mobile pay users are loyal consumers who use retail-specific payment apps. For instance Starbucks' mobile pay platform processes 5 million transactions per month, according to the report. While Walmart has not given specific data usage on its Walmart pay platform, that service is being rolled out nationwide at its stores this summer.
From the article "Study: One In Four U.S. Smartphone Owners Use Mobile Pay, WalmartPay Numbers Unknown" by Kim Souza.
Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...
According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Ti...
Roku's market position has a way of making the platform look more capable than it is. Across U.S. broadband households, Roku OS accounts for 28% of connected TV platform usage, ahead of Samsung Tizen...
According to Parks Associates, more than half of security users suffer at least one false alarm, with 10 percent encountering five or more, putting the onus on municipal authorities to mandate verifie...
