Providing Market Intelligence for 40 Years

In The News

SimpliSafe to Join Everon Owner GTCR’s Security Holdings

GTCR’s deal for SimpliSafe is unpacked with analysis from Kirk MacDowell and Elizabeth Parks covering strategy, competitive responses and the shift toward add-on services and market adjacencies.

Elizabeth Parks, president of Parks Associates, frames the acquisition as validation of growth runway in residential security. “It’s notable that SimpliSafe has transitioned from one private equity owner to another, a clear signal that investors see more growth potential as the company broadens its reach,” she said. Parks’ firm tracks 8,000 U.S. internet households each quarter and reports adoption at multi-year highs:

  • 48% of U.S. households had a security solution in Q2 2025, up from 38% in July 2022.
  • Security system ownership rose from 31% (2022) to 34% (2025), while device-only adoption doubled from 7% to 14%.
  • 35% of households subscribed to a paid security service in 2025, up from 30% in 2022; device-tied paid services climbed from 5% to 9%.

SimpliSafe ranks third among self-installed system brands — behind Ring Alarm and ADT— and third among professional monitoring providers — behind ADT and Ring — according to Parks Associates’ research. She added that the “next wave” of growth will be driven by add-on services beyond traditional intrusion: in 2025, 61% of system owners expressed interest in fire and gas safety monitoring, 59% in vehicle monitoring, 57% in water-leak monitoring, with more than half citing interest in advanced video analytics and cloud storage.

Parks also noted adjacency opportunities GTCR may evaluate across its portfolio. With amenity technology entrenched in multifamily housing — and security systems offered by 39% of luxury and 24% of non-luxury property owners — SimpliSafe could eventually explore offerings tuned for that segment.

“Increasingly, the security system itself is becoming the hub that connects and controls other devices and the attached services in the home,” Parks said.

From the article, "SimpliSafe to Join Everon Owner GTCR’s Security Holdings" by Rodney Bosch

Previously In The News

Parks: Streaming finds favor in American sports households

More than one-third of American broadband households are using streaming platforms to stay on top of live games from their favorite sports teams and organizations, according to new research releas...

The Smart Money: Why ISP Complexity Is Creating Opportunity for Security Providers

One-third of U.S. internet households now receive gigabit or multigigabit service, and average reported download speed reached 725 Mbps in Q1 2026. Rural households averaged 651 Mbps, compared with 24...

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive