Providing Market Intelligence for 40 Years

In The News

Roku Swings to Second-Quarter Loss on Slower Ad Spending

San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from advertising: It sells all ads viewed on The Roku Channel, its own streaming service, and also sells some ads that appear on other streaming services viewed on Roku devices.

From the article "Roku Swings to Second-Quarter Loss on Slower Ad Spending" by Patience Haggin and Denny Jacob. 

Previously In The News

Spectrum drops free offer to win back internet customers

In a July press release, Kristen Hanich, an industry analyst and senior director of research at Parks Associates, said that more broadband providers are sharpening their focus on lowering prices a...

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...

Roku raises prices of streaming devices, ongoing memory shortage blamed

According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Ti...

Roku OS Missing Features Explained: Discovery and Developer Limits

Roku's market position has a way of making the platform look more capable than it is. Across U.S. broadband households, Roku OS accounts for 28% of connected TV platform usage, ahead of Samsung Tizen...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive