Providing market intelligence for more than 35 years

In The News

Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution

Parks Associates has updated its Residential Security Tracker, assessing the residential security market as well as offering insights on expansion into the MDU market. Consumer research reveals that nearly 40% of US internet households owned some sort of security solution in Q2 2022. 7% of US internet households own a network camera or video doorbell but no security system.

“Together, these smart home products add to the market for security solutions, as millions of households find a camera solution is ‘safe enough’ for their needs,” said Jennifer Kent, Vice President, Research, Parks Associates. “The current market for residential security solutions is a mix of devices, systems, installation methods, and attached services that offer consumers more choice than ever before.”

In the firm’s July 2022 survey, Parks Associates expanded its definition of home security services to better capture fee-based self-monitoring and video storage services. Thirty-one percent of internet households reported owning a security system, and 18% of US internet households reported subscribing to a professional monitoring service.

Parks Associates research captures substantially more fee-based self-monitored households than prior survey findings and is in line with our current view of the market,” Kent said. “Installation trends continue to hold where self-installed systems and pro-installed systems account for a similar portion of the market.”

From the article, "Parks Associates Research Shows Nearly 40% Of US Internet Households Report Owning A Security Solution" by TWICE STAFF.

Previously In The News

WGA contract pushes for more transparency around streaming data

“With streaming, it’s really a different model today,” said Jennifer Kent, who conducts market research on consumer habits with consulting firm Parks Associates. “A lot of the audience isn’t watching...

Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey

Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey We’re kicking off our 11th annual 2023 Home Automation Deep Dive survey, focused on the current state of the residen...

Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming

Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming “Being forgiving with password sharing is an easy and cost-effective way to generate grassroots interest i...

The Smart Money: The Power of Smart Lighting

According to Parks Associates’ latest research study, Smart Lighting Market Assessment, smart lighting product demand softened in 2022, following general spending and home renovation trends. Parks...