Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming
“Being forgiving with password sharing is an easy and cost-effective way to generate grassroots interest in a young, growing service. That's not the reality for leading streamers, who all need to show a path to profitability. Expect them to seek that path through a mix of price increases, advertising revenues, password sharing crackdowns, and content cuts," Jennifer Kent, vice president of research with Parks Associates, said in an email.
According to Parks Associates, most streaming subscribers share their account credentials with friends and family. For example, half of Paramount+ subscribers do it and 62% of ESPN+ subscribers do it.
In fact, a growing number of people share credentials. Parks Associates data from 2022 shows that sharing increased 48% since 2019.
From the article, "Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming" by Jessica Guynn