Register

I agree with the Privacy Policy

In The News

Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming

August 11, 2023

OTT

streaming

USA Today

password sharing

Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming

“Being forgiving with password sharing is an easy and cost-effective way to generate grassroots interest in a young, growing service. That's not the reality for leading streamers, who all need to show a path to profitability. Expect them to seek that path through a mix of price increases, advertising revenues, password sharing crackdowns, and content cuts," Jennifer Kent, vice president of research with Parks Associates, said in an email.

According to Parks Associates, most streaming subscribers share their account credentials with friends and family. For example, half of Paramount+ subscribers do it and 62% of ESPN+ subscribers do it.

In fact, a growing number of people share credentials. Parks Associates data from 2022 shows that sharing increased 48% since 2019.

From the article, "Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming" by Jessica Guynn

1
2
3
4
5
6
›

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Streamers beware: It's not just Netflix and Disney. A password sharing crackdown is coming

Previously In The News

WGA contract pushes for more transparency around streaming data

Capture the State of the Home Automation Industry With Our 2023 Deep Dive Survey

The Smart Money: The Power of Smart Lighting

Works With 2023 Developers Conference Offers Technical Deep Dives, Insightful Keynotes

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store