Providing Market Intelligence for 40 Years

In The News

Parks: 89% of U.S. Households Have a Streaming Video Subscription

Parks Associates research sees an uptick of subscription streaming services among U.S. households, led by streaming video, retail memberships, and streaming audio, while 20% of households have a gaming subscription, outpacing gym memberships.

Citing data from a new consumer study of 8,000 U.S. internet households, Parks found that 89% of households have a streaming video service, and 32% subscribe to a streaming audio service. One in five internet households subscribe to a gaming service, while 16% have a gym membership.

“The evolution of hardware to a service model and demand to drive engagement and loyalty for brands through apps are driving the rise of subscription services,” Jennifer Kent, VP of research for Parks Associates, said in a statement.

Kent said that Spotify’s premium subscriber adoption is as high as that of Warner Bros. Discovery’s Discovery+ platform, which she said is the ninth-biggest video subscription service.

While many subscription services see adoption drop-offs after age 45, Kent believes that households can absorb the high prices for gaming and fitness services, appearing to prioritize convenience over the cost of streaming services.

Categories that provide entertainment (music, gaming) and convenience (child/baby, meal service) fare particularly well in terms of customer loyalty, according to Parks. The Dallas-based company believes that internet and traditional pay-TV providers, which traditionally have subpar consumer satisfaction scores, can benefit from partnering with — or bundling in — streaming services that garner higher customer satisfaction and loyalty.

“Competitive pressure will force market challengers to forge stronger ties, [such as] Walmart+ and Paramount+,” Kent said. “Subscription bundlers should seek offerings that span entertainment, productivity, and convenience.”

From the article, "Parks: 89% of U.S. Households Have a Streaming Video Subscription" by Jennifer Kent

Previously In The News

Video Protection Requirements Are Evolving as Streaming Services Reach Mainstream Audiences

In the early streaming era, distributors often accepted lighter security requirements from emerging platforms hungry for content. That leverage has reversed. Major studios now mandate specific protect...

New Homes Save Homeowners Money, But Builders Face Rising Defect Claims

According to new research from Parks Associates, the connected home market is moving beyond gadget obsession and into something more practical. Consumers increasingly want smart systems that deliver e...

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive