Providing Market Intelligence for 40 Years

In The News

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Parks Associates.

More than 70 percent of broadband households across the United States now own at least one streaming entertainment product and 50 percent own a smart TV, the firm found.

Roughly 77 percent of smart TVs owned by broadband households are now connected to the internet, an uptick from only 62 percent in 2014, according to the firm which conducted a survey of roughly 10,000 respondents in 2019.

"Manufacturers have invested in improvements to the app and user experience on their smart TVs and are being rewarded with higher connection rates, which keeps the user within their ecosystem," Parks Associates Senior Analyst Kristen Hanich said.

In fact, the firm found that 72 percent of broadband households subscribe to at least one OTT streaming service.
The shift in preferences, however, provides challenges to TV makers, the analysis shows.

From the article "Internet connections to Smart TVs grow as streaming options increase" by Daniela Genovese.
 

Previously In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...

Alarm.com and the price of a signal that arrives in time

Parks Associates reported in 2026 that 19% of U.S. internet households had professionally monitored security systems and 7% paid for non-professional services such as alerts and video storage, with av...

Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.  The full white paper is available from Parks Asso...

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely o...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive