Providing market intelligence for more than 35 years

In The News

Indie cable ops prep to launch mobile via NCTC pact

It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have grown about 8% in the past five years, covering some 20 million households, and that such bundles are boosting operator net promoter scores.

Click here for a larger version of this image.  (Source: Parks Associates. Used with permission)

From the article, "Indie cable ops prep to launch mobile via NCTC pact" by Jeff Baumgartner.

Previously In The News

Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...

SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...

Parks Associates Research Finds 28% of Employees Use AI for Professional Needs

Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...