Providing Market Intelligence for 40 Years

In The News

Google Pushes For Bigger Role In Smart Homes

“The Google assistant not only knows about the world, it will also stand apart with how well it gets to know you over time, with your permission of course,” said Mario Queiroz, a Google vice president of product management.

Even though few people own smart-home devices, like Google’s Nest thermostat, some analysts are bullish that this will become a major tech market in the future. Just 19 percent of U.S. broadband households have smart-home devices, according to a report this year by research firm Parks Associates.

“Adoption of the connected lifestyle continues to expand as the supporting technologies mature and the value propositions of smart, connected devices and streaming services are better understood by consumers,” said analyst Brad Russell with Parks Associates.

From the article "Google Pushes For Bigger Role In Smart Homes" by Wendy Lee.

Previously In The News

The Smart Money: Why ISP Complexity Is Creating Opportunity for Security Providers

One-third of U.S. internet households now receive gigabit or multigigabit service, and average reported download speed reached 725 Mbps in Q1 2026. Rural households averaged 651 Mbps, compared with 24...

Apple releases HomeView smart home hub with screen as showcase for Siri AI

“Apple always waits for an ecosystem to develop first until they are positive they can provide a stellar user experience,” said Jennifer Kent, principal analyst at Parks Associates, which conducts res...

Apple Expands Smart Home Strategy With New HomeView Hub

Apple's announcements represent a significant expansion of its smart home strategy, moving beyond individual devices toward a more integrated experience spanning entertainment, communications, securit...

One merger after another: How the Paramount-WBD deal will impact future Oscar campaigns

Michael Goodman, director of entertainment research at Parks Associates, pointed out that the two studios have historically brought starkly different recent trajectories to the table. While Paramount...