Providing Market Intelligence for 40 Years

In The News

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential market for DirecTV Now as 20 million homes.

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most popular online video services compiled by research firm Parks Associates. Neither service reports subscriber numbers.

From the article "DirecTV Wants To Be The Next Online Substitute For Cable" by Tali Arbel.

Previously In The News

Amazon's Ring Unveils Home Security Drone, Roving Guard Cam

Daniel Holcomb, a senior analyst for smart home research at Parks Associates, a consumer technology research firm in Addison, Texas, pointed out that the security market had seen slower growth in...

France blames Iran for supermarket fridge cyberattacks

Parks Associates figures cited by Al Jazeera put the average United States internet household at about 18 connected devices, nearly double a decade earlier. From the article, "France blames Iran fo...

Netflix retains lead, HBO Max gains in new Parks Associates streaming rankings

Netflix maintained its dominance as the most-used streaming service in most American homes during 2026, holding its own against Amazon’s Prime Video for the second year in a row, according to the...

Can Tubi and Roku sustain Fox’s growth as sports and political addollars fade?

While cyclical political ad dollars will inevitably return for the next election cycle, underlying linear network rating drops present a deeper structural test, said Michael Goodman, director of enter...