Providing Market Intelligence for 40 Years

In The News

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household now spending about $64 per month on OTT (Over-The-Top) SVOD (Subscription Video On Demand) services, down from $90 in 2021.

This shift reflects a broader reevaluation of entertainment budgets. According to Sarah Lee, Research Analyst at Parks Associates, “Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs. A service needs to provide unique and ongoing value if it is to charge a premium.”

The data from Parks Associates indicates that households are subscribing to fewer services. In early 2024, only 20% of U.S. households reported paying for nine or more services, down from 29% in late 2023. The average number of streaming subscriptions per household has also fallen below five. Additionally, 32% of households that cancelled a service in the past year did so to reduce expenses.

Elizabeth Parks, President and CMO of Parks Associates, pointed out that all household services face challenges as consumers reassess their spending. “As consumers become more selective about their subscriptions, services that can offer a compelling mix of content and an excellent user experience will stand out. Educational content, ease of use, and seamless integration across devices are key factors that will influence consumer decisions,” she explained.

From the article, "Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021" by James Guttman

Previously In The News

TV Becomes a Growth Channel for Commerce

“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...

OpenAI Eyes AI Agent Phone, Kuo Says

“OpenAI is not a hardware company and must prove its phone performs well against the competition in terms of memory, camera quality, size, weight, screen responsiveness — all of that can be a chal...

The Smart Money: The Evolution of Residential Access Control

According to Parks Associates’ research, ownership of smart door locks reached approximately 11% of U.S. internet households in Q2 2025, and smart garage door openers have reached the same adoption le...

Sports fans face increasingly steep fees and piecemeal access to watch their favorite teams. The government wants to step in

Some 43 percent of U.S. households with Internet access watch sports, and 70 percent use a streaming platform, according to a 2025 by market research firm Parks Associates. From the article, "Sport...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive