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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Smart Home Routines Used to Require a Service Call. In 2026, Vivint Homeowners Are Building Their Own

Almost 40% of U.S. households use on-demand streaming services for sports, events

8 Innovative Smart Home Hardware Startups to Watch

Parks: Streaming finds favor in American sports households

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