Providing market intelligence for more than 35 years


Parks Associates' Future of Video Conference Continues with Insights on the Emergence of Hybrid Business Models

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various approaches together to gain market share and increase their user and revenue base.

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media virtual series continues on Tuesday, December 14 for the session Shift to Hybrid Business Models from 11 AM to 1:15 PM CT. During this session, key industry players will address the industry and consumer trends that are driving hybrid business models.

Register today to gain insights on exclusive research and join interactive conversations with industry experts regarding the advantages and disadvantages of combining two or more business models to fuel growth:


Thank you to our event sponsors Everise, Symphony MediaAI, Comcast Technology Solutions, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological.

Register now for year-round access to all previous and upcoming Future of Video sessions!                                                                                                                                                                                                           

More from Parks Associates

February 22, 2024

Logical Buildings Speaker Highlight - Smart Energy Summit

Jeff Hendler, CEO of Logical Buildings, has represented Logical Buildings as Innovation Member of th...

Read More

February 20, 2024

Intersection of Smart Homes, Utilities, and Sustainable Energy – Parks Associates Smart Energy Summit at DISTRIBUTECH

Market research firm Parks Associates is hosting the 15th annual Smart Energy Summit February 27-28,...

Read More

February 20, 2024

Solar Solutions at Home: Key Stakeholders and Their Impact

The home solar ecosystem includes key players that perform diverse but critical roles in providing a...

Read More