Providing market intelligence for more than 35 years

Smart Home

Parks Associates CEO Authors Article in Security Sales and Integration Publication

Tricia Parks, CEO & Founder of Parks Associates, has authored an article entitled "How Dealers Are Protecting Their Home Turf" in Security Sales and Integration (SSI) publication.

Parks Associates and SSI regularly survey installing security dealers to look for emerging trends in residential security systems and services. 

In the current marketplace, there is continued movement toward professionally monitored security by telcos and cablecos and self-installed smart home systems.

Why are telco, cableco and other providers entering the security and home automation market?  About 20% of all homes in the United States have some functioning electronic security system, and that percentage rises to 25% for broadband households. However, only 16% are professionally monitored. If smart home system and device benefits can reduce attrition by even just half, the benefit to provider profitability and growth is enormous.

Top smart home devices desired by dealers from an interactive service provider are cameras, door locks and home safety devices.

The market should also see a shift toward increasing customization and innovative offerings as security dealers find these qualities significant in establishing a foothold and achieving differentiation in the market.

To read the full article, click here.

More from

June 22, 2022

Parks Associates Announces Firstlight Media as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce Firstlig...

Read More

July 31, 2022

Parks Associates Welcomes MediaKind as 2022 Future of Video Sponsor

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media is excited to announce MediaKin...

Read More

October 30, 2022

In-Person Future of Video Conference to Explore Latest Industry Trends

Parks Associates will host the fifth annual Future of Video: OTT, Pay TV, and Digital Media Decem...

Read More
Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive