Register

I agree with the Privacy Policy

FierceOnlineVideo

Cord cutter threat remains real as OTT quality, content choice improve

May 05, 2015

Limelight's findings are somewhat similar to a report released by Parks Associates early this year which said that as many as 7 million U.S. consumers might cancel their pay-TV subscriptions if or when OTT alternatives like HBO Now and Sling TV became available. As with this survey, the answers reflected respondents' intention or willingness to cancel services under certain conditions.

From the article "Cord cutter threat remains real as OTT quality, content choice improve" by Samantha Bookman.

Previously In The News

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

A chicken in every pot and an Apple TV in every living room

The connected TV market is expected to boom in 2012. Parks Associates last month said some 20 percent of middle-class households--those with annual incomes of $50,000 to $75,000--plan to buy a smar...

Roku's Rosenberg: MVPDs threatened by connected TV devices

That jibes with recent research from Parks Associates which found that 64 percent of U.S. households with broadband have at least one consumer electronics device connected to the Internet--either a...

Netflix will succeed in Japan, but China is a whole other ballgame

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors,...

1
2
3
4
5
6
7
8
›