Register

I agree with the Privacy Policy

FierceOnlineVideo

Cord cutter threat remains real as OTT quality, content choice improve

May 05, 2015

Limelight's findings are somewhat similar to a report released by Parks Associates early this year which said that as many as 7 million U.S. consumers might cancel their pay-TV subscriptions if or when OTT alternatives like HBO Now and Sling TV became available. As with this survey, the answers reflected respondents' intention or willingness to cancel services under certain conditions.

From the article "Cord cutter threat remains real as OTT quality, content choice improve" by Samantha Bookman.

Previously In The News

Netflix, Hulu subscriber churn should be a concern for OTT providers, research firm says

Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12...

Parks: Meeting consumer demand for TV Everywhere and OTT services

Pay-TV and OTT providers face an ongoing and expanding challenge to attract and retain consumers as the OTT video space gets crowded and consumer video habits continue to evolve. Many companies are...

Sharing Netflix, other SVOD accounts is prevalent among OTT households--but how much it matters is relative

Among the 57 percent of U.S. broadband households that have an over-the-top video subscription like Hulu, Amazon (NASDAQ: AMZN) Prime Instant Video or Netflix (NASDAQ: NFLX), 11 percent are using s...

Netflix will succeed in Japan, but China is a whole other ballgame

And Netflix can rely on its subscribers: A new Parks Associates study shows that its level of churn, about 9 percent of its U.S. subscriber base, is much lower than that of its closest competitors,...

‹
1
2
3
4
5
6
7
8
›