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Cord cutter threat remains real as OTT quality, content choice improve

May 05, 2015

Limelight's findings are somewhat similar to a report released by Parks Associates early this year which said that as many as 7 million U.S. consumers might cancel their pay-TV subscriptions if or when OTT alternatives like HBO Now and Sling TV became available. As with this survey, the answers reflected respondents' intention or willingness to cancel services under certain conditions.

From the article "Cord cutter threat remains real as OTT quality, content choice improve" by Samantha Bookman.

Previously In The News

Google, Roku stand to rake in holiday streaming stick sales

Streaming sticks will be one of the hottest stocking stuffers this holiday season, if new data from Parks Associates is any indication. Thanks to their lower price point, sales of streaming sti...

Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media

Amazon is definitely facing some uphill competition from Google and Roku. The latter announced in September that it has sold more than 10 million streaming devices since 2008, and according to Park...

Parks: Owning a TV isn't important to younger generation

Only one-third of college-aged students consider the TV set to be an important asset, even though most consume video in some form, a new survey by Parks Associates says. They're also watching video...

High-speed broadband may accelerate cord cutting

About 13 percent of consumers with a broadband connection have cord-shaved in the past year, Parks Associates said, predicting that another nine percent soon would follow. But there is a caveat......

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