Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices. Currently 45% of broadband households in the U.K., Germany, Spain, and France have a smart TV. Regarding future purchases, 33% of these broadband households plan to purchase a smart home device in the next 12 months.
Additional Parks Associates research shows:
- French broadband households are the most willing to pay a higher premium for 4K TV picture quality.
- Spain leads Western European countries in terms of smart watch adoption, with 10% of Spanish broadband households owning at least one.
- Over half of broadband households in Germany, the U.K., and France watch Internet video on a connected CE device.
In the infographic below, Parks Associates reveals the results of its annual European consumer study, Connected Consumer in Europe, and outlines European consumer adoption of connected CE devices that span the entire connected home space.
Contact us today for more information on Parks Associates' European research study.
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