Register

I agree with the Privacy Policy

Business Week

Commentary: Why Napster Is Good News

August 06, 2000

When Thomson Consumer Electronics Inc. launched its successful RCA DirecTV satellite service in 1995, it had to earmark $200 million for marketing, says Tricia Parks of Dallas consultancy Parks Associates, which studies emerging consumer technologies. Retraining consumers takes ''time and money,'' says Parks. ''New systems require whole new ways of thinking. It's a hard process.''

From the article "Commentary: Why Napster Is Good News," by Dennis K. Berman.

Previously In The News

Google Said to Be Working on TV Project With Intel and Sony

“It’s a sign of the legitimacy of Internet connectivity moving well beyond the PC and mobile spaces, which Google has tackled already,” said Kurt Scherf, an analyst at industry researcher Parks Asso...

Cablevision's New Wireless Bid: Wi-Fi Hotspots

Ubiquitous Wi-Fi coverage, offered for free, could cut customer turnover by 15%, Eagan estimates. What's more, Wi-Fi could help meet the growing demand for so-called converged services, says Parks A...

Paging Dr. iPhone: Tapping a Physician's Digital Reference

Diamond's deepening dependence on health-related mobile apps underscores the potential that the iPhone and other Web-enabled wireless handsets can play in overhauling the way physicians and hospital...

Economic Woe May Rain on Dad's Big Day

"That depends in part on how large a purchase households want to make, says John Barrett, director of research at market research firm Parks Associates. Consumers are holding off on certain big-tick...

1
2
3
4
5
6
7
8
›