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Business Week

Commentary: Why Napster Is Good News

August 06, 2000

When Thomson Consumer Electronics Inc. launched its successful RCA DirecTV satellite service in 1995, it had to earmark $200 million for marketing, says Tricia Parks of Dallas consultancy Parks Associates, which studies emerging consumer technologies. Retraining consumers takes ''time and money,'' says Parks. ''New systems require whole new ways of thinking. It's a hard process.''

From the article "Commentary: Why Napster Is Good News," by Dennis K. Berman.

Previously In The News

I Want My iTV

Today, some 60% of all households in Hong Kong watch programming delivered over the Internet to the TV, says researcher Parks Associates. From a hotel in Seoul, I can click to do my banking on TV. A...

The [Virtual] Global Office

"Marketing can be expensive: According to a 2007 estimate by Parks Associates, companies spent $15 million advertising in virtual worlds in the U.S. in 2006 and the figure is expected to rise tenfol...

One Fifth of Americans Have Never Used E-Mail

"One fifth of Americans have never used e-mail, according to a recent survey by consultancy Parks Associates. Of 1,088 people surveyed, 21% have never done a search on the Internet or looked up a We...

Economic Woe May Rain on Dad's Big Day

"That depends in part on how large a purchase households want to make, says John Barrett, director of research at market research firm Parks Associates. Consumers are holding off on certain big-tick...

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