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Commentary: Why Napster Is Good News

August 06, 2000

When Thomson Consumer Electronics Inc. launched its successful RCA DirecTV satellite service in 1995, it had to earmark $200 million for marketing, says Tricia Parks of Dallas consultancy Parks Associates, which studies emerging consumer technologies. Retraining consumers takes ''time and money,'' says Parks. ''New systems require whole new ways of thinking. It's a hard process.''

From the article "Commentary: Why Napster Is Good News," by Dennis K. Berman.

Previously In The News

Sony and Samsung's Big HDTV Bet

So what's behind the billion-dollar arms race for these HDTV suppliers? The future looks too bright for TV makers to ignore. According to a recent study from Dallas-based research Parks Associates,...

Intel's In-Game Ad Play

With the in-game advertising business continually growing and expected to hit $400 million by 2009 (source: Parks Associates), more and more top flight companies are likely to want to get in on the...

Shutterfly frames IPO to meet challenges

Online photo companies have a high level of customer loyalty, said Harry Wang, a research analyst with Parks Associates. After a customer uploads and accumulates a lot of pictures on an online photo...

Google Said to Be Working on TV Project With Intel and Sony

“It’s a sign of the legitimacy of Internet connectivity moving well beyond the PC and mobile spaces, which Google has tackled already,” said Kurt Scherf, an analyst at industry researcher Parks Asso...

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