Register

I agree with the Privacy Policy

Entertainment

Reaching Today's Video Audiences - Streaming Video Products in the Home

By Parks Associates, March 28, 2022

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.

55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most frequently to watch streaming video. Companies need to maximize their available market in this highly active and competitive business environment by supporting a varied mix of devices.

Also, 49% of US broadband households subscribe to four or more services as of Q3 2021.

This white paper illustrates the growth in streaming video adoption and expanding uptake of OTT video services. It examines the increasing variety of device platforms used both in and outside the home to view video.

Download this complimentary whitepaper: Reaching Today's Video Audiences: Platform Diversity and ROI, developed in collaboration with Bitmovin, to discover the potential tradeoffs, complexities, and ROI challenges presented when attempting to deploy broad platform support.

More from Parks Associates

April 22, 2024

VectorSolv Joins CONNECTIONS Event Series as an Event Sponsor

Parks Associates announces that VectorSolv will join the CONNECTIONS event series as an Event Sponso...

Parks Associates Announces Moen as an Event Sponsor for CONNECTIONS 2024

Moen has announced they will be an event sponsor for CONNECTIONS 2024. Moen’s Flo Smart Water Mon...

Resideo Makes Strategic Acquisition of Snap One for $1.4 Billion

Resideo made a huge acquisition of Snap One for $1.4 Billion this week following the purchase of Fir...

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Reaching Today's Video Audiences - Streaming Video Products in the Home

More from Parks Associates

VectorSolv Joins CONNECTIONS Event Series as an Event Sponsor

Parks Associates Announces Moen as an Event Sponsor for CONNECTIONS 2024

Resideo Makes Strategic Acquisition of Snap One for $1.4 Billion

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store