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Trackers

Consumer Electronics and Entertainment

01/05/2026

Streaming Video Tracker - North American Update: December 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

White Paper

Consumer Electronics and Entertainment

01/05/2026

S.O.S. State of Streaming

This report provides an in-depth look at the ongoing transformation of the video services landscape as the market continues to evolve from traditional pay TV to digital and streaming-based models. The...

White Paper

Smart Home: Products and Services

01/02/2026

Defining the Smart Home Market: An Industry Guide

An Industry Guide This guide provides a concise overview of the smart home market, defining key technologies, players, and trends shaping a rapidly maturing and service-driven ecosystem, based on m...

Smart Product Market Assessment

Smart Home: Products and Services

12/31/2025

Access Control in the Smart Home: Locks and Garage Door Openers

Smart access control solutions, including locks, external video devices, and smart garage door openers, are among the leading smart home products; they deliver on the core value propositions of conven...

Quantified Consumer

Consumer Electronics and Entertainment

12/31/2025

Streaming Competition and Profitability: Pricing Models & Retention Strategies

As streaming platforms refine their pricing strategies and content offerings, understanding consumer sentiment is critical to driving growth and retention. This study provides a comprehensive analysis...

Quantified Consumer

Smart Home: Products and Services

04/01/2026

Connected Consumer Privacy & Security in the AI Era

As connected devices, digital services, and artificial intelligence become embedded in everyday life, consumer concern about data use, surveillance, and digital vulnerability continues to grow. Buildi...

Industry Report

Smart Home: Products and Services

12/30/2025

Home Security: State of the Market & Outlook

Home Security: State of the Market & Outlook examines the rapidly evolving residential security industry, grounded in Parks Associates’ latest consumer data, market tracking, and competitive intellige...

Consumer Insights Dashboard

Consumer Electronics and Entertainment

12/30/2025

Tech Ecosystem Dashboard: Q3 2025

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home. Consumer I...

Webinar

Connected Health and Wellness

12/16/2025

Healthy Home: Sensors and Services

Creating healthier living environments is a key trend in the smart home market, with sensors and services playing a crucial role. This session explores the latest advancements in health monitoring, ai...

Consumer Insights Dashboard

Broadband and Mobility

12/16/2025

Home Services Dashboard Q3 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

Webinar

Smart Home: Products and Services

12/12/2025

Smart Home Technologies for Energy Management

As homes become increasingly connected, the role of smart devices in optimizing energy use is more significant than ever. This session features the latest innovations in HVAC, smart thermostats, energ...

Trackers

Smart Home: Products and Services

12/10/2025

Smart Home and Security Tracker 2025 - November Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Quantified Consumer

Broadband and Mobility

12/10/2025

The Business of Broadband: VAS and Super Aggregation

Consumers are increasingly interested in bundling multiple services alongside their home internet. Convergence of home internet and mobile service is a major force driving the strategies of both telco...

Smart Product Market Assessment

Smart Home: Products and Services

12/09/2025

Smart Video Products: Business Models & Features

Smart video products lead the smart home devices market in adoption and recurring service revenues, but growing competition threatens to commoditize the category.  This report examines key industry tr...

Blogs

smart home

home automation

voice control

IoT

connected home

Smart Home

01/10/2026

Voice: Gateway to Connected Home Use Cases

Voice has made a sizeable impact in the smart home and connected CE spaces with the success of smart speakers and personal assistants. The challenges are now to extend these capabilities to other syst...

CONNECTIONS

digital health

security

smart home

Smart Home

01/10/2026

Enabling Intelligent Home Automation: Creating the Vision of our Future

Voice control, data analytics, machine learning, sound recognition, and artificial intelligence play a substantial role in simplifying, streamlining, and automating the smart home, radically enhancing...

OTT

pay TV

streaming

vMVPD

Video Services: OTT, Pay TV

01/10/2026

Price Hikes Mean Uncertain Future for vMVPDs

vMVPDs, online pay-TV services that offer bundles of live channels, entered the video services market in 2015 with a promise of lower monthly costs and more customizable channel packages than traditio...

gaming

virtual reality

VR headset

entertainment

Press Releases

01/10/2026

Experiencing Hyper Reality: Parks Associates Team Visits The Void

Virtual reality has been a hot button topic in the next generation of connected entertainment for the past few years, though the adoption of in-home devices has yet to gain significant adoption. Just...

remote health monitoring

virtual care

Health

01/20/2023

Telehealth Popularity Predicted to Increase Among U.S. Households

Virtual care programs and telemonitoring platforms are at the heart of the connected health industry. Allowing patients to stay on top of their health goals while remaining in contact with physicians...

OTT

online video

streaming

Entertainment

01/10/2026

Comcast and Charter Serve Hispanic/Latino Streaming Viewers

Viewers today have an insatiable appetite for content. With the higher demand for content and increased pressure on studios and streaming providers to make a profit, entertainment companies are lookin...

apps

online video

streaming

digital content

interactive video

Interactive TV: Social, Commerce, Sports

Entertainment

01/10/2026

From TV to TikTok: The New Era of Video and Advertising

Video viewing has extended well beyond the TV for most households, including consumers watching streaming video on tablets, computers, and mobile phones. 68% of consumers in US internet households rep...

home safety

security

smart home

Smart Home

01/10/2026

Video Doorbell Evolution – A Smart Home Staple

Video doorbells entered the market in 2012 as a new form of networked video product (IP connected camera) from a couple of startups that went on to become major brands while also being emulated by a v...

OTT

smart TV

online video

streaming

Future of Video

Entertainment

01/10/2026

Average Weekly Streaming Video Consumption

Video consumption levels since 2019 have trended very differently for the 18-24 and 45-54 age groups in the US, and these distinct shifts represent opportunities that may or may not have been fully ca...

pay TV

OTT

streaming

entertainment

Video Services: OTT, Pay TV

01/10/2026

Pay- TV’s Share of Video Consumption Continues to Decline

Video consumption levels declined in 2022, after a pandemic-related spike in 2020 and 2021. Platform trends continue in the pattern they were already going. Traditional broadcast and pay- TV’s share o...

digital content

digital media

millennials

online video

OTT

streaming

Entertainment

01/10/2026

VidCon Wrap Up, Blog in the Dooblydoo

VidCon, online video's takeover of the Anaheim Convention Center, was interesting, thought provoking, educational, and honestly a lot of fun. Between keynotes and discussions on the future of online v...

home networks

home automation

mHealth

digital health

IoT

Health

01/10/2026

Personalized care company Validic acquires Trapollo

Validic Inc., a digital health and personalized care company, has acquired the assets of Trapollo LLC, a connected health and device logistics provider. This acquisition positions Validic as the best...

smart home

home automation

Smart Energy Summit

smart energy devices

Press Releases

01/10/2026

Top 10 Takeaways – Success Stories in Energy Management

Utilities are moving forward with numerous pilots, testing new business models and new approaches to marketing, installation, and partnerships. This session at SES featuring executives from FP&L, OGE,...

energy

smart grid

smart home

Energy

01/10/2026

Consumers, Distributed Energy, and the Expanded Role of Utilities

Utilities are in a unique position as their customers span multi-generations, income and education segments, renters, homeowners, and individuals, in addition to families. In traditional, non-retail m...

OTT

streaming

digital media

subscription

Press Releases

01/10/2026

The Rise of Ad-based OTT Services

Usage of US ad-based OTT services has traditionally lagged far behind adoption of SVOD services. However, with Viacom’s high-profile acquisition of Pluto TV, Sony’s reboot of Crackle, and NBCUniversal...

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