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Wellness and Fitness

05/22/2025

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Beklar Advanced technology solutions are helping senior living and assisted living providers deliver better health outcomes while giving residents, their families, and workers greater peace of mind. I...

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Video Services: OTT, Pay TV

04/02/2025

Streaming Video Tracker - North American Update: March 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

03/27/2025

Modernizing Multifamily Housing: Retrofitting Access Control

This white paper explores how owners and operators are responding to shifting conditions by retrofitting solutions, particularly access control, into their existing properties. It provides insights in...

Consumer Insights Dashboard

Residential Security

03/21/2025

Residential Security Dashboard 4Q 2024

The Residential Security Dashboard visualizes the most important metrics informing the strategic decision making of companies across the residential security market.   Consumer Insights Dashboards...

Blogs

OTT

streaming

Broadband TV News

streaming media devices

In The News

05/26/2025

Roku Leads US Streaming Media Player Sales

According to new research from Parks Associates, Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media p...

Chromecast

HD Report

Roku

Fire TV

streaming devices

Apple TV

In The News

05/26/2025

Roku Tops Apple TV, Fire TV, And Chromecast In Sales

Roku is still the leader in streaming media players sold, accounting for 30% of the total market share from the first quarter of 2015 through the first quarter of 2016. The stats come from Parks Assoc...

Google

OTT

digital media

Apple

Amazon

Roku

streaming media devices

In The News

05/26/2025

INTX 2016: Roku Still Top Streaming Media Player in U.S.

Roku remained the top-selling streaming media player in 2015, accounting for 30% of the units purchased, according to new data from Parks Associates released in tandem with this week’s INTX confab in...

gaming

virtual reality

VR headset

entertainment

In The News

05/26/2025

Parks Associates Reveals One Of The Hottest Emerging Technologies

Parks Associates is out with new consumer research that was shared this week with VRJournal. According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s...

Google

OTT

streaming

Apple

Amazon

Roku

streaming media devices

In The News

05/26/2025

Streamer Sales: Roku Stays On Top And Amazon Ties At Second With Google

At the INTX show in Boston this week, OTT services are undoubtedly top-of-mind as service providers consider how to stay on top of all the ways consumers want to access, bundle and buy content. Parks...

retail

Press Releases

01/20/2023

Disney, Yahoo Look at Internet TV

Walt Disney Co. is discussing making video from some of its television networks available on sets embedded with Yahoo Inc.'s Internet-TV software, people familiar with the matter said. Such new...

OTT

smart TV

streaming

streaming devices

Apple TV

In The News

05/26/2025

Apple TV Sees Impressive Sales Growth in 2015

Apple Inc.’s (NASDAQ:AAPL) fourth-gen Apple TV unit sales grew 50% year-over-year (YoY) in 2015, MacRumors reports, citing data shared by Parks Associates. The full-blown OS and Siri integration helpe...

KHOU

OTT

Amazon

voice control

Fire TV

In The News

05/26/2025

Amazon Fire TV Gains Market Share, Voice Upgrades

The new features arrive as Amazon has gained traction in the marketplace. While Roku remains the most popular streaming media player, according to Parks Associates, Amazon has moved into a second plac...

gaming

virtual reality

VR headset

entertainment

In The News

05/26/2025

How Many Consumers Actually Have VR Headsets?

Parks Associates released new consumer research this week showing that 2 percent of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The survey of 10,000 U.S. broad...

gaming

virtual reality

Twice

entertainment

In The News

05/26/2025

VR Headset Market Developing: Survey

“VR is an immersive experience, and more is better for gamers — more immersion, better sound, better graphics, and more players,” Kraus said. “The mass market is more likely to adopt mobile VR, which...

digital media

Forbes

Streaming Video Tracker

Apple TV

streaming media devices

In The News

05/26/2025

Apple TV Doubles Sales But Still Trails Google, Roku And Amazon

This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty mu...

OTT

digital media

Roku

Streaming Video Tracker

streaming media devices

In The News

05/26/2025

Roku Still Most Popular Streaming Media Player

Roku is still the most popular streaming media player in the US, accounting for 30% of players sold in the year to March, according to figures compiled by Parks Associates. According to the researc...

Google

Apple

Amazon

Investor's Business Daily

virtual assistant

In The News

05/26/2025

Amazon In Trouble? How Google Aims To Outsmart Alexa With Home

But can Home overtake Echo? If we look at two other competing devices from the companies, the Amazon Fire TV Stick and Google Chromecast, the two were virtually tied with 22% of streaming media player...

smart home

OTT

entertainment

streaming devices

Apple TV

Inverse

In The News

05/26/2025

3 Ways Fourth-Place Apple TV Can Climb Into First

Apple released the fourth-generation Apple TV in October 2015 to big fanfare. It was the first model that could run apps, as part of a new “tvOS” platform. Unfortunately, it may not be setting the wor...

The Dallas Morning News

In The News

05/26/2025

Meet The Texas A&M Grad And DVR Inventor Who Turned Us Into Binge TV Watchers

Roku is the most popular brand of streaming media players in the U.S., according to a study by Parks Associates, a Dallas market research and consulting firm that specializes in consumer technology pr...

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05/26/2025

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