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Trackers

Video Services: OTT, Pay TV

06/02/2025

Streaming Video Tracker - North American Update: May 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

06/03/2025

Growing Multifamily Value Through Smart Energy Savings

This white paper explores the evolving role of smart energy solutions in multifamily housing, including identifying how companies are utilizing smart energy technology to achieve significant cost savi...

Multiclient

Smart Home Devices, Automation, Controls

06/02/2025

The Business of Consumer IoT: Product Strategy in a Maturing Market

The smart home market is maturing, with 45% of US internet households owning at least one core smart home device. The customer base is shifting to a more mass-market profile, new competitors continue...

Webinar

Wellness and Fitness

05/22/2025

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Advanced technology solutions are helping senior living and assisted living providers deliver better health outcomes while giving residents, their families, and workers greater peace of mind. Innovati...

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

White Paper

Residential Security

04/22/2025

Home Security Reimagined: Intelligence over Hardware

This white paper explores the forces driving this transformation, the economic & technological shifts reshaping home security, and the steps the industry must take to remain relevant in a world where...

Trackers

Residential Security

04/15/2025

Smart Home and Security Tracker 2025 - March Market Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Blogs

apps

PayPal

mobile payments

Press Releases

06/08/2025

More than 25% of U.S. smartphone owners use payment apps at least once a month

Research firm finds retailer-specific apps more commonly used than both Apple Pay and Android Pay Parks Associates released new research today showing more than 25% of U.S. smartphone owners use pa...

OTT

streaming

digital media

ad-blocking

In The News

06/08/2025

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

remote health monitoring

smart watch

connected health devices

Financial Buzz

In The News

06/08/2025

Medical Wearable Devices In Demand

In an article on ihexecutive.com, CEO and Co-founder of Biotricity Inc. (OTCQB: BTCY) Waqaas Al-Siddiq, explained, “Patient monitoring devices are poised to disrupt the healthcare industry in part due...

smart home

home automation

IoT

connected home

In The News

06/08/2025

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

streaming

digital content

IoT

connected cars

The Wrap

In The News

06/08/2025

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

OTT

streaming

digital media

The Motley Fool

streaming devices

Apple TV

In The News

06/08/2025

The New Apple TV is Looking Like a Failure

"[Apple is] becoming a pretty small part of the market," said Roku CEO Anthony Wood in an interview with Business Insider last month. Wood was referring to the market for internet-connected set-top bo...

Press Releases

01/20/2023

Consumers Increasingly Interested in Paid Tech Support Options

Support.com recently completed an online survey of U.S. broadband-connected consumers and found that an increasing number of consumers have purchased or have expressed a strong interest in using a p...

EE Times Asia

In The News

06/08/2025

Security Practices For Smart Homes

As devices in the home connect to the Internet, they make our homes vulnerable to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it’s time for developers to ma...

IoT

connected cars

The Drive

In The News

06/08/2025

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

millennials

online video

streaming

Portada

In The News

06/08/2025

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...

streaming

entertainment

advertising

ad-blocking

In The News

06/08/2025

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

OTT

streaming

Rapid TV News

advertising

ad-blocking

In The News

06/08/2025

Ad Blockers Are Forcing Biz Model Innovation

Parks Associates warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience. So, service providers and...

Iot Agenda

connected home

cybersecurity

EE Times Asia

In The News

06/08/2025

Securing Smart Homes From Hackers

Parks Associates have predicted more than 50 million connected homes by 2020. With that being the scale of device connections, it is high time for developers to prioritise protecting customer data....

smart TV

online video

Broadband TV News

advertising

ad-blocking

In The News

06/08/2025

US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...

online video

WorldScreen

advertising

ad-blocking

In The News

06/08/2025

New Report Assesses Costs Of Ad-Blocking On Internet Video

Parks Associates is urging media companies to develop advertising campaigns that are “integrated and nondisruptive to the viewing experience” for internet video watchers, releasing new data that shows...

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06/08/2025

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06/08/2025

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06/08/2025

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06/08/2025

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