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Products

Trackers

Wi-Fi and Home Networking

06/13/2025

Broadband Market Tracker Vol. II 2025

The Broadband Market Tracker provides estimates for residential home internet subscribers and ISP revenues for the North American market, including for those that do not publicly release figures. This...

Trackers

Residential Security

06/12/2025

Smart Home and Security Tracker 2025 - May Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Consumer Insights Dashboard

Wi-Fi and Home Networking

06/09/2025

Home Services Dashboard Q1 2025

The Home Services Dashboard visualizes the most important metrics informing the strategic decision making of companies providing communications services to the home.   Consumer Insights Dashboards...

White Paper

MDU Research

06/09/2025

Resident Demand for Technology: Evaluating Amenity Fees

This white paper examines the rising demand for technology amenities in multifamily rentals, along with how properties are funding these amenities through the use of amenity fees. It covers evolving s...

Trackers

Video Services: OTT, Pay TV

06/02/2025

Streaming Video Tracker - North American Update: May 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

MDU Research

06/03/2025

Growing Multifamily Value Through Smart Energy Savings

This white paper explores the evolving role of smart energy solutions in multifamily housing, including identifying how companies are utilizing smart energy technology to achieve significant cost savi...

Multiclient

Smart Home Devices, Automation, Controls

06/02/2025

The Business of Consumer IoT: Product Strategy in a Maturing Market

The smart home market is maturing, with 45% of US internet households owning at least one core smart home device. The customer base is shifting to a more mass-market profile, new competitors continue...

Webinar

Wellness and Fitness

05/22/2025

Transforming Safety for People, Workers, and Property at Home and Senior Living Centers

Complete the form on this page to download the event materials. Advanced technology solutions are helping senior living and assisted living providers deliver better health outcomes while giving res...

Trackers

Residential Security

05/13/2025

Smart Home and Security Tracker 2025 - April Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Trackers

Residential Security

05/09/2025

Smart Home and Security Tracker 2025: Q1 Platforms, Products, and Forecasts

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. Smart Home and Security Tracker provides market intelli...

Quantified Consumer

Smart Home Devices, Automation, Controls

05/05/2025

Smart Home: User Experience, Pain Points & Support

More than a decade into its development, the smart home market is maturing, offering dozens of product types from a growing number of competitors and attracting more mainstream consumers. To attract a...

Trackers

Video Services: OTT, Pay TV

05/01/2025

Streaming Video Tracker - North American Update: April 2025

The Streaming Video Tracker, formerly known as the OTT Video Market Tracker, keeps companies abreast of 400+ North American OTT services, providing details on current players, new entrants, and trends...

White Paper

Consumer Electronics Devices

04/24/2025

Interactive and Shoppable TV: Next Wave of CTV Revenues

This white paper is an urgent call to action for CTV platforms, streaming providers, and advertisers to prioritize interactivity and leverage the technology and data already at their disposal to stren...

Trackers

Video Services: OTT, Pay TV

04/22/2025

Streaming Video Tracker: Analyst Notes, Q1 2025

The Analyst Notes for the Streaming Video Tracker, North America highlights key changes made to the Streaming Video Tracker this quarter, including any enhancements made to the streaming video tracker...

Blogs

OTT

streaming

Hulu

entertainment

In The News

06/14/2025

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

OTT

streaming

Nano News

Hulu

In The News

06/14/2025

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

OTT

streaming

Hulu

Reuters

In The News

06/14/2025

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

smart home

connected CE

home automation

IoT

In The News

06/14/2025

Microsoft Issues Windows 10 Preview Build, Patches Critical Flaws

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Internet of Things

digital media

digital health

In The News

06/14/2025

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

Press Releases

01/20/2023

Fujitsu Launches Global Cloud Strategy

Fujitsu launched its global cloud strategy -- a strategy developed through the company's real experience in working with customers on cloud computing services and delivery of solutions across the wo...

OTT

streaming

cord cutting

SVOD

churn

In The News

06/14/2025

IBM Cloud Video: Technical Problems Still Account For 17% Of SVOD Churn

Research company Parks Associates published a study last year suggesting that SVOD services stood to lose upwards of $500 million in revenue in 2015 from this practice. From the article "IBM Cloud...

pay TV

OTT

streaming

cord cutting

entertainment

In The News

06/14/2025

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

smart home

security

home automation

home safety

IoT

In The News

06/14/2025

What’s The Smart Home Device Outlook For Broadband Households Through 2016?

Home security and safety are often some of the first usage cases brought up around discussions of smart home devices in broadband homes. And a new report from Parks Associates is indicating that insur...

smart home

home automation

insurance

Security Sales & Integration

In The News

06/14/2025

Report: Usage-Based Insurance Can Be Applied to the Smart Home

Thirty-eight percent of broadband households in the United States have “very strong intentions” to buy a smart home device in 2016, according to a new report by research firm Parks Associates, based h...

OTT

streaming

Fortune

Hulu

entertainment

In The News

06/14/2025

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the m...

remote health monitoring

mHealth

connected health devices

connected health apps

telemedicine

In The News

06/14/2025

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

smart home

CONNECTIONS

home automation

IoT

connected home

Press Releases

06/14/2025

CONNECTIONS™ Europe features keynotes from Allianz, Amazon, Nest, Panasonic, and SmartThings

11th-annual conference to address IoT and smart home strategies Parks Associates will host the 11th-annual CONNECTIONS™ Europe: Smart Home, IoT, and the Connected Consumer on 2-3 November 2016 at t...

apps

cord cutting

digital media

digital music

Facebook

gaming

Google

Microsoft

millennials

multiscreen

online video

OTT

privacy

security

Press Releases

06/14/2025

What the Appeals Court Ruling Means for the OTT Video Market Space (I Read the Ruling So You Don't Have To)

On July 5th, 2016, the U.S. Court of Appeals for the 9th Circuit issued its opinion on whether password sharing violates the Computer Fraud and Abuse Act (CFAA). I read the U.S. Court of Appeals for t...

wearable

smart home

Connected Health Summit

Streaming Video Tracker

Press Releases

06/14/2025

11% of consumers with chronic conditions do not have a primary care doctor

Research firm to address population health management strategies at Connected Health Summit New research by Parks Associates shows consumers with chronic conditions are not using basic health resou...

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