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New Consumer Trends in Telecare and Connected Health

The COVID-19 pandemic changed the healthcare landscape dramatically and permanently. Early in the pandemic, there were lockdowns and state-led rulings that caused a hold in a variety of elective care services. Some patients avoided care due to the risk of COVID-19 infections as some patients avoided care due to the risk of COVID-19 infections as best practices indicated for patients to visit the doctor for essential purposes only.

Over the past year, Parks Associates has kept a close eye on the virtual care space, speaking with some of the top companies in the industry and ran a study of 5,000 US broadband households, examining how things have changed in 2021.

This survey from Q2 2021, reveals that two-thirds of US broadband households have experienced a remote health consultation and 55% report owning an internet-connected health or fitness device that captures biometric data. This isn’t something that healthcare players can afford ignore anymore, or that they can hope will go way — it’s here to stay.

With the traditional channels not working, clinicians, patients, and payers turned to non-traditional channels through technology. Therefore, remote care visits, remote diagnostics, remote monitoring platforms, and other virtual care modalities has caused an increase in virtual care to an unprecedented extent.

Recently, executive leaders in the connected health industry attended “Personalization in Connected Health: Impact of AI,” the latest virtual session in Parks Associates Connected Health Summit annual conference series. The event featured analyst insight, visionary presentation, executive spotlight, interactive panel discussions, and networking discussions focused on connected solutions, such as artificial intelligence and personalization in the digital health markets.

Panel speaker Karen Holzberger, SVP and GM of Diagnostics, Nuance Communications, expressed excitement about exploring how providers, health systems, payers and AI, medical device and pharma developers are working together to make personalized, precision medicine a practical reality.

“Delivering the benefits of connected health requires a holistic view of how to harness data, the cloud, and AI across the continuum of care to meaningfully improve healthcare experiences, costs, and patient outcomes,” she said.

The eighth annual Connected Health Summit: Consumer and Innovation will continue on August 31–September 1 with two exciting days of sessions highlighting consumer behaviors and changing demands driven by the COVID-19 pandemic, changing consumer behaviors, and other industry trends.

Register now to join Parks Associates and top industry leaders for these upcoming sessions:

Virtual Health and Remote Monitoring
Connected Health Business Models
Independent Living: Opportunity for Smart Home Platforms
Driving Innovation: New Investments and the Future of Healthcare

Once registered for the event, you will have access to all upcoming sessions and past replays and be able to download session documents, network with attendees, and more!

Past sessions:

New Connected Health Use Cases: Impact of COVID-19
Leveraging the Smart Home for a Healthy Home
Seniors and Caretakers: Serving A Massive Population at Home
Personalization in Connected Health: Impact of AI

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