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Quantified Consumer

Smart Home: Products and Services

12/31/2026

Insuring the Smart Home: Fire and Water Monitoring

Smart home devices are reshaping the insurance landscape with proactive risk detection and mitigation. This study evaluates consumer interest in insurance incentives tied to security products and s...

Quantified Consumer

Smart Home: Products and Services

09/30/2026

Home Security in Transition: The Future of Protection

The home security landscape continues to evolve amid growing DIY adoption, AI-enhanced video analytics, and integration with smart home platforms. This study examines consumer security needs, adoption...

Quantified Consumer

Smart Home: Products and Services

06/30/2026

Smart Home Platforms: UX, Loyalty, Monetization

This flagship study evaluates consumer engagement with smart home control platforms, including preferences, satisfaction, and loyalty across major ecosystems. It measures adoption, usage, and switchin...

Blogs

home safety

privacy

smart home

Smart Home

04/28/2026

Privacy and Security: Building Trust in the Connected Home

There is continued demand for new products and services spanning beyond just traditional PCs and mobile devices including entertainment products, appliances and productivity tools, connected health de...

COVID-19

security

smart home

smartphones

Smart Home

04/28/2026

"Rising Tide Will Indeed Lift the Boats"

There is a considerable market opportunity for residential security service providers to build on their core offering, chiefly by cultivating peace of mind value propositions for security-adjacent use...

digital content

digital media

online video

OTT

Video Services: OTT, Pay TV

04/28/2026

Cult Film Streaming Service Targets Niche Audience

There is a booming market for OTT services that spotlight niche genre interests and feature rare content not widely available. Services like Shudder, Arrow, Shout! Factory, and Screambox have all seen...

OTT

streaming

SVOD

entertainment

Entertainment

04/28/2026

Consumers Love OTT Services

The world of OTT services continues to change but no doubt consumers are finding value and experimenting. Parks Associates latest reports that based on quarterly surveys of 10,000 US broadband househo...

Internet of Things

tech support

Support Services

01/20/2023

WebRTC: Benefitting the Call Center and the Consumer

The webinar that Parks Associates is giving on Thursday, February 20 (Supporting the Connected Home: Preventing The Internet of Broken Things) has some very interesting topics. I’m particularly intrig...

Amazon

Apple

connected CE

Google

Internet of Things

Microsoft

smart home

voice control

Consumer Electronics Devices

04/28/2026

Voice-First: 4 Factors Impacting Market Growth

The voice-first consumer market is rapidly changing. Stakeholders continue to announce new moves and product roadmaps. Integrations and partnerships are regularly being made. New entrants, seeking opp...

online video

OTT

pay TV

smart TV

streaming

Future of Video

Entertainment

04/28/2026

State of the Video Streaming Market

The video streaming market is super dynamic with all sorts of factors to consider. Check out some of Parks Associates' highlights from our research on the State of the OTT Market. Thank you for you...

pay TV

OTT

online video

streaming

entertainment

Entertainment

04/28/2026

Navigating the Evolution of Video Entertainment

The video entertainment market is in a perpetual state of flux. The disruption that early streaming services Netflix and Hulu brought to the market continues to be a source of change. Traditional pay-...

smart home

CONNECTIONS

home automation

Smart Home

04/28/2026

Changing Dynamics of the Smart Home Create Opportunities for Service Providers

The very connected nature of smart home products and their access to expanded cloud or edge intelligence provides the opportunity for a wide range of services to be attached that can drive recurring m...

Internet of Things

security

Wi-Fi

Broadband/Communications

04/28/2026

SMB Concerns and Planned IT Investments

The vast majority of businesses in the US are SMBs. Many of the United States' 30+ million small and medium businesses (SMBs) are just as much, if not more, a target of cybercriminals as larger firms....

online video

OTT

pay TV

streaming

Video Services: OTT, Pay TV

04/28/2026

OTT Market Saturation Drives Adoption of Ad-based Models and Lower Spending

The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more s...

security

online video

OTT

pay TV

set top

smart TV

streaming

Entertainment

04/28/2026

Reaching Today's Video Audiences - Streaming Video Products in the Home

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever...

online video

OTT

pay TV

Video Services: OTT, Pay TV

04/28/2026

Continued Challenges in Retaining and Growing Streaming Services in a Multiplatform World

The use of streaming video services continues to rise, and viewers expect to be able to access content whenever, wherever, and on whatever device they want. The increasing diversity of devices on whic...

Wi-Fi

White paper

MDUs

ISP

broadband

TechSee

Broadband and Mobility

04/28/2026

Seeing the Unseen: Delivering Connectivity with Confidence

The US residential broadband market is entering a new era of competition. With fiber overbuilders expanding rapidly, 5G fixed wireless providers gaining traction, and satellite entrants like Starlink...

CONNECTIONS

remote health monitoring

seniors

connected health devices

Smart Home

04/28/2026

Smart Home Serving 50+ Population

The United States population is greying, with more baby boomers entering retirement age every day. The number of Americans age 65 and older is expected to reach over 80 million by 2050. At present, th...

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