Providing market intelligence for more than 35 years

Entertainment

What is causing the decline in TV antenna usage?

There’s been an ongoing shift by the local news industry towards taking advantage of OTT/streaming opportunities when it comes to distribution and reach. It recently started gaining critical mass in 2020 and particularly during 2021 as streaming became normative and even a necessity for information dissemination.

Pay-TV subscribers are much less likely to own and use a TV antenna than non-subscribers. As of Q3 2021, Parks Associates’ consumer survey of 10,000 US internet households found that 16% of pay-TV subscribers own and use a TV antenna compared to 31% of non-subscribers. Overall, an estimated 23M+ US broadband households regularly use TV antennas to view OTA content.

There are numerous examples of local news stations/affiliates being added to the existing news coverage available from NewsOn (avail on most streaming devices), the news access already built into devices (for example Amazon’s Fire TV below), and the news channels already available from free ad-supporting streaming TV services like Tubi and similar. So, it may not be “the” reason for a drop in antenna demand, but the increased availability of local news via all manner of OTT devices/services/aggregators these last two years is definitely contributory.

More from Parks Associates

February 20, 2024

FPT Software Announces Sponsorship of Connected Health Summit and Future of Video 2024

In the event series Future of Video and Connected Health Summit, Parks Associates will be joined by...

Read More

February 12, 2024

Resideo Joins Smart Energy Summit 2024 as Lunch Sponsor

Resideo has announced they will be joining Parks Associates' Smart Energy Summit 2024 conference as...

Read More

February 23, 2024

Sustainable Energi Solution Speaker Highlight - Smart Energy Summit

Bijou Lulla, Chief Executive Officer of Sustainable Energi Solution , a pioneering company at the fo...

Read More