New Life for Broadcast TV

With the increasing number of on-demand options available for consumers today, broadcast TV is facing more pressure than ever before. Yet new trends suggest that live TV is making a comeback, both online and over the air. This study examines the demand for broadcast TV, including on pay TV, over-the-air, and online. It profiles consumers of live content and ownership of TVs and antennae among live TV viewers. By quantifying the change in live viewership over time, this study shows the shift in live content to online platforms and the role that live TV plays in the lives of connected consumers.

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Publish Date: 4Q 2019

Slides: 40


Authored By:
Brett Sappington - Senior Research Director and Principal Analyst

Published by Parks Associates
© September 2019 Parks Associates

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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