Register

I agree with the Privacy Policy

Advanced Television

‘Account sharing’ rife in US OTT

May 14, 2015

Digital media consumer research from Parks Associates reports 57 per cent of US broadband households access an OTT video subscription, but account sharing is a lingering challenge. According to a Q3 2014 survey of US broadband households...

From the article "‘Account sharing’ rife in US OTT."

Previously In The News

80% of smart-TV owners are app users

New research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps. App Deve...

Europeans prefer recorded TV

Research findings issued on the eve of the IBC 2011 conference by Parks Associates reveal that consumers in Western Europe value multi-device access to recorded TV programmes over other new video s...

Viewers OK with personalised ads

Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and pro...

Women dominate connected TV use

“Women are frequently the product buyers – and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV progra...

‹
1
2
3
4
5
6
7
8
9
10
›