Providing market intelligence for more than 35 years

Advanced Television

‘Account sharing’ rife in US OTT

Digital media consumer research from Parks Associates reports 57 per cent of US broadband households access an OTT video subscription, but account sharing is a lingering challenge. According to a Q3 2014 survey of US broadband households...

From the article "‘Account sharing’ rife in US OTT."

Previously In The News

OTT password sharing costs industry $500m

OTT video service credential sharing will cost the industry $500 million (€447m) in direct revenues worldwide in 2015, according to research from market research and consulting company Parks Associ...

Europeans like smart home devices

According to Parks Associates research, there were 721 million broadband households worldwide in 2014, and that number will reach 972 million by 2019. The prevalence of high-speed connections will...

Streaming media devices popular for Xmas

Analysis from Parks Associates predicts connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connec...

37% of US broadband homes use transactional OTT

Findings from market research and consulting company Parks Associates indicate that 37 per cent of US broadband households regularly use transactional services for OTT video, such as online video r...