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‘Account sharing’ rife in US OTT

Digital media consumer research from Parks Associates reports 57 per cent of US broadband households access an OTT video subscription, but account sharing is a lingering challenge. According to a Q3 2014 survey of US broadband households...

From the article "‘Account sharing’ rife in US OTT."

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55% of US broadband homes subscribe to OTT

“Over 50 per cent of US broadband households have at least one TV series that they ‘never miss,” said Glenn Hower, Research Analyst, Parks Associates. “Offering multiple content options is increasi...

Streaming media devices popular for Xmas

Analysis from Parks Associates predicts connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season. Among connec...

Most US homes stream content through games consoles

Parks Associates research shows that 46 per cent of US broadband households have a game console connected to the Internet and over one-quarter (28 per cent) use the connected gaming console as thei...

Analyst: High churn for Netflix and other OTT services

Findings from market research and consulting company Parks Associates suggest that annual churn rates for OTT entertainment services Netflix, Hulu Plus, and Amazon Prime are a sign of consumers tes...