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White Paper

Connected Health and Wellness

11/28/2025

Smart Watch Adoption: Platforms, Services, and Future Outlook

This data insights document analyzes market growth, uses cases, and brand strength for smart watches in the US, 

White Paper

MDU / Multifamily Tech

11/21/2025

The Connected Property Advantage: Insights on Access, Risk, and Value

This excluve Data Insights document details the advantages of connected solutions for MDU owners, operators, and properties.

Trackers

Consumer Electronics and Entertainment

12/05/2025

Streaming Video Tracker - North American Update: November 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

White Paper

Smart Home: Products and Services

11/26/2025

The Smart Home Value Stack: Energy, Security, Intelligence

This white paper explores the evolving value proposition of the smart home, centered around a foundational “value stack” of security, energy, and control. It highlights how automation, unified control...

Industry Report

MDU / Multifamily Tech

11/19/2025

Multifamily IoT: Competitive Landscape and Market Growth

Multifamily owners and operators are increasingly looking to smart building technologies and centralized services to increase appeal to current and prospective residents, increase operating efficienci...

Trackers

Smart Home: Products and Services

11/14/2025

Smart Home and Security Tracker 2025 - October Update

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

White Paper

Smart Home: Products and Services

11/17/2025

Orchestrating the Future of Home Energy Management

This white paper explores the shifting landscape of residential energy, revealing how consumers are responding to higher utility costs, more frequent outages, and the influx of connected devices and e...

Trackers

Smart Home: Products and Services

11/07/2025

Smart Home and Security Tracker 2025: Q3 Platforms, Products, and News

This product is part of the Smart Home and Security Market Tracker service. Contact Parks Associates for info on subscribing to this service. The Smart Home and Security Market Tracker provides mar...

Trackers

Consumer Electronics and Entertainment

11/06/2025

Streaming Video Tracker - North American Update: October 2025

The Streaming Video Tracker keeps companies informed of all major North American OTT services, providing details on current players, new entrants, and trends in the OTT video services market. Services...

Webinar

Consumer Electronics and Entertainment

11/04/2025

S.O.S. State of Streaming

This webinar highlights the latest research from Parks Associates’ S.O.S. State of Streaming study, revealing how shifting viewer behaviors, evolving business models, and new technologies are redefini...

Consumer Insights Dashboard

Consumer Electronics and Entertainment

10/31/2025

Video Services Dashboard 3Q 2025

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.  

White Paper

MDU / Multifamily Tech

11/17/2025

Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience

The white paper examines how properties can enable turnkey property readiness and a seamless move-in ready experience for residents. It addresses the growing challenges from vendor fragmentation and b...

Blogs

The Streamable

OTT

streaming

advertising

In The News

01/10/2026

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...

CONNECTIONS

europe

home networks

smart home

Press Releases

01/20/2023

11% of Spanish Homes with Broadband Already have a Control System for Smart Homes

Spain surpasses the United Kingdom and Germany in the use of Home Automation Services On the 18th and 19th of November the Connections Europe 2014 event will take place in Amsterdam. It i...

digital media

online video

OTT

pay TV

smart TV

Press Releases

01/10/2026

Comcast's New Smart TV Licensing Strategy

Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the...

Google

home safety

security

smart home

Smart Home

01/10/2026

What does Google’s investment mean for the home security market?

Yesterday, Google announced that it will invest $450 million in ADT and work with the Florida-headquartered firm’s 20,000 technicians to sell and install the search giant’s Nest family of smart home p...

smartphones

Wi-Fi

Comcast

internet

T-Mobile

Broadband/Communications

01/10/2026

Comcast Dipped its Toe into the Wireless Business

Yesterday, Comcast officially unveiled its wireless ambition. It now offers a mobile service featuring unlimited voice and data starting from $45 per month (other non-unlimited data plan options are a...

COVID-19

smart home

Wi-Fi

Smart Home

01/10/2026

The Smart Home in 2031

With the exception of the high-end, luxury home market, consumers are still working to “build” their smart homes — by buying single devices and connecting them to create an experience that provides va...

care management

connected CE

Connected Health Summit

Internet of Things

wearable

Health

01/10/2026

Earbuds Evolve into a Health Monitoring Device

With rising consumer interest and hot venture money, the wearables market for health and wellness has taken a significant stride forward. The industry is currently fixated on who can dominate the wris...

smart home

home automation

MDUs

Quantified Consumer

multifamily property

Smart Home

01/10/2026

Smart, Safe, and Secure Apartment Living

With record new inventory hitting the market, the multifamily housing industry is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking...

cord cutting

digital media

OTT

smart TV

streaming

Entertainment

01/10/2026

Standing Out in a Saturated OTT Market

With over 400 OTT streaming providers available to choose from in North America, consumers today are constantly barraged with an endless amount of entertainment options. Combined with inconsistent use...

Amazon

Apple

audio

connected CE

Google

home automation

smart home

Consumer Electronics Devices

01/10/2026

Amazon Sells Out of Echo and Tap

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs....

Amazon

Internet of Things

OTT

smartphones

Broadband and Mobility

01/10/2026

Sprint Partners with Amazon to Offer Amazon Prime to Customers: Parks Associates Insights

With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. According to recent Parks Associa...

COVID-19

privacy

security

home networks

Broadband/Communications

01/10/2026

Ransomware Attacks Increased Almost 500% in 2020

With global cybercrime, damages already estimated near $1 trillion in 2019,[1] the threat to businesses and their remote employees surged as lockdowns and social distancing first hit in early 2020. Or...

Internet of Things

interoperability

smart home

Smart Home

01/10/2026

IoT Mass Market Adoption: Impact of Interoperability & Ease of Use

With an estimated 20 to 50 billion cloud connected and IoT products by 2020, established players and new entrants are looking at ways to create a seamless connected experience and how interoperability...

smart home

CONNECTIONS

remote health monitoring

connected health devices

Consumer Electronics Devices

01/10/2026

Medical Devices Offer New Growth Opportunities for the Smart Home Industry

With adoption of connected health and smart home technology growing, interest is rising in how to connect these two experiences. We’ve seen in-home consumer electronics devices start to become HIPAA c...

cord cutting

OTT

streaming

Video Services: OTT, Pay TV

01/10/2026

Four Trends in Retention and Churn Among OTT Services

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big...

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