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Video Services: OTT, Pay TV

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Q3 2022

Consumer Insights Dashboard

Video Services Dashboard 3Q 2022

The Video Services Dashboard provides a visual representation of the most critical indicators used by organizations that provide video services to the home to make strategic decisions.


Video Services Overview (Slide 10-13)
Penetration of Traditional vs. OTT Video Services
Pay-TV & OTT Service Subscription Trend
Pay-TV & OTT Service Subscription Mix

Pay-TV Services (Slide 14-21)
Pay-TV Adoption by Service Type
Traditional Pay-TV Service Provider Market Share
Overall vMVPD Service Adoption
Traditional Pay-TV Service Provider NPS
vMVPD Service NPS
Intention to Make Changes to Pay-TV Service

OTT Services (Slide 22-31)
OTT Service Use by Business Model
Number of OTT Service Subscriptions
OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
Major Subscription OTT Service Adoption
vMVPD Service Adoption
Method of Subscribing to OTT Service
OTT Subscriber Churn
Use of Ad-Based OTT Services
Use of Transactional OTT Services
Preferred Method of Watching New Movies
Total Monthly Spending on OTT Services

Appendix (Slide 32-37)



The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.