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Q3 2019

Industry Report

Shifts in Video Distribution: Getting Content to Consumers

With more content moving online, distributors are forced to adapt to the new models of distribution. OTT services, virtual MVPDs, and other forms of distributing digital media have become the norms in the content space. At the same time, new approaches to distribution can affect content length, monetization options, and branding. This report explores the business of content distribution today and how the market is evolving in a rapidly changing digital media environment. It also provides examples of new alternatives for distribution among leading companies. This report provides a five-year forecast for household video consumption among broadband households.


Download Table of Contents (PDF)

1.0          Report Summary

1.1          Purpose of Report

1.2          Key Questions Addressed by this Research

1.3          Research Approach/Sources

2.0          Modern Video Distribution

2.1          Today’s Distribution Innovations

3.0          Effect on Content Creation

4.0          Changes in Video Delivery Technology

4.1          Storage

4.2          Encoding/Transcoding and Compression

4.3          Content Delivery Networks

4.4          Scale and Latency

5.0          Shifts in Business Models for Video Delivery

5.1          Commoditization of Video Delivery

5.2          End-to-End Video Delivery

6.0          Future of Video Discovery

6.1          The Need for Enhanced Discovery

6.2          Focus on Metadata

6.3          Recommendation Engines

7.0          Considerations for Video Distribution

7.1          Impact of 5G, Edge Computing, and other Technologies

8.0          Forecast: US Video Consumption, 2019-2024

8.1          Forecast Methodology

8.2          Forecast

9.0          Implications and Recommendations

10.0        Appendix

10.1        Glossary

10.2        Index

10.3        Image Sources

Overall OTT Service Subscriptions (2014-2019)
Use of Devices for Watching TV and Movies via the Internet (2015-2018)
United States OTT Video Services, 2013-2019
Flow of Video
Total Average Number of Connected Devices Owned Per BB HH (2010-2018)
Distribution via CDN
Vendor-heavy Model
Internal-focused Model
End-to-end Solutions
Major End-to-end Solutions
Overall OTT Service Cancelers as % of Current Subscriber Base (2017-2018)
Recommendation Engine
Most Enjoyed Leisure Activities (Q3/18)
US Video Consumption Forecast Methodology
Total Video Consumption (2019-2024)
Internet Video Consumption per HH by Platform (2019-2024)

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


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