Providing market intelligence for more than 35 years


Q3 2016

Industry Report

Leading Smart Watch Apps: Insights into Wearable Use Cases

This report analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition since Apple joined the race in 2015. It highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies to increase usage and boost brand loyalty. The report also updates Parks Associates’ five-year global smart watch sales forecasts.


Download Table of Contents (PDF)

1.0        Report Summary

1.1        Purpose of Report

1.2        Scope of Report

1.3        Research Approach/Sources

2.0        State of the Smart Watch Industry

3.0        Consumer Perspectives

4.0        App Developer Perspectives

4.1        App Developer Smart Watch Strategies

4.2        Core Smart Watch Use Cases

4.2.1     Health Tracking

4.2.2     Notifications

4.2.3     Innovative Smart Watch App Use Cases

Internet of Things

Smart Home Security and Control

Vehicle Access


Mobile Wallets and Mobile Payments

5.0        Smart Watch Brand Perspectives

5.1        Fitness Watch Brands

5.2        Consumer Tech OEMs

5.2.1     Apple

5.2.2     Android Wear Consumer Electronics OEMs

5.2.3     Samsung

5.3        Traditional Watch Brands

5.3.1     Luxury Brands

5.3.2     Non-Luxury Brands

5.4        Startup Watch Brands

6.0        Market Forecasts

6.1        Forecast Methodology

6.2        Smart Watch Global Unit Sales (2016-2021)

6.3        Smart Watch Global Annual Revenues (2016-2021)

7.0        Implications and Recommendations

8.0        Appendix

8.1        Index of Companies

8.2        Image Sources

Smart Watch Ownership in the U.S. from 2014 to 2016
Smart Watch Brand Owned
Average Price Paid for a Smart Watch in the U.S.
Fitness Tracker Adoption in the U.S.
Most Common Smart Watch Activities
Preferred Smart Watch Features
Smart Watch Top Purchase Considerations
Smart Watch OSs for Native Apps: Features and Interest
U.S. Mobile Ad Spend vs. Smartphone Adoption
Pairing Combinations for Actionable Notifications
Smart Watch Mobile Payments vs. Loyalty Redemption
Smart Watch OS Strategies
Tizen vs. Android Wear for Smart Watch Brands
Examples of Fitness Watch UIs
Weekly Smart Watch Activities: Apple Watch Users vs. Other Watch Users
Examples of Android Wear Watch Customization
Most Important Smart Watch Features to High Income Consumers
Startup Brand Watch OS Features
Parks Associates Smart Watch Forecast Model
Global Smart Watch Unit Sales Forecast
Smart Watch Unit Sales Forecast by Region (2016-2021)
Smart Watch Global Annual Revenue Forecast (2016-2021)
Smart Watch Annual Revenues Forecast by Region (2016-2021)

© September 2016 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America. 

Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.


The Parks Points Newsletter Features All Aspects Of Our Research, Including Smart Home, Iot Devices, Entertainment And Digital Media, Security, Energy, Health, And Consumer Data.