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Q4 2012

Industry Report

Monetizing Apps on Connected Devices

Monetizing Apps on Connected Devices evaluates the core business models supporting app development and distribution on Internet-connected devices in North America. The report analyzes connected device adoption and app usage trends. Market drivers and risk factors form the basis for strategic direction offered to stakeholders. The report concludes with connected app download, IAP, and revenue forecasts from 2012 to 2016.


Download Table of Contents (PDF)

Data Points

Bottom Line

Dashboard: Who’s Who in Connected Apps

1.0        Report Summary

1.1        Purpose of Report

1.2        Scope of Report

1.3        Research Approach

1.3.1     Source of Information

2.0        Growth of Connected Devices and App Use

2.1        Connected Device and App Market Overview

2.2        Connected CE Device Ownership

2.3        App Usage by Device Platform

2.4        Trends in App Use

2.4.1     Content Discovery and Recommendation Apps

2.4.2     TV Companion Apps

3.0        Connected Device App Monetization Strategies

3.1        Fee-based Apps

3.1.1     Premium & Freemium

3.1.2     Subscriptions

3.2        In-app Purchases (IAPs)

3.3        In-app Advertising

3.3.1     App Ad Networks and Exchanges

3.3.2     Ad Recall, Response, and Preference

3.4        App Discovery and Distribution Services

3.5        App Data Analytics

3.5.1     App Data Analytic Firms

4.0        Connected App Download, IAP, and Revenue Forecasts in North America 2012 - 2016

4.1        Forecast Methodology

4.2        Forecast Assumptions

4.3        Smartphone and Tablet App Downloads

4.4        In-app Purchases (IAPs)

4.5        Smartphone and Tablet App Revenues

5.0        Market Implications & Recommendations

5.1        Market Outlook

5.2        Recommendations

Resource Book

Glossary of Terms

Company Index

Connected Device App Ecosystem
Connected Device Platforms
Connected Device Adoption Trends 2009-2012
Smartphone & Tablet Users - North America 2012-2016
Smart TV & Connected Game Console Households in North America 2012-2016
App Developer Types
Connected Device Shopping Apps
Connected Device Entertainment Apps
Connected Device Social Apps
Second Screen Activities While Watching TV
Leading Social TV App Developers
The Value of TV Companion Apps
Shazam for TV Screen Shot
Categorization of Connected App Download Types and Revenue Models
Smartphone App Download Spending, by Age
Leading Connected App Subscription Service Providers
Categorizing In-app Purchases
In-app Purchases on Smartphones & Tablets
Mobile App Ad Networks & Exchanges
Smart TV & Connected Game Console App Ad Networks
In-app Ad Recall and Response by Device
Connected Device In-app Ad Recall
Connected Device Frequency of Ad Response
Consumer Comfort Levels with Ad Customization
Smartphone App Discovery Methods
Mobile App Distribution Sources
Smart TV & Connected Game Console App Distribution Sources
App Data Analytic Firms
 Connected App Revenue Forecast Methodology - N.A
App Downloads - North America (N.A.) Smartphones & Tablets 2012-2016
% of App Downloads by Type - N.A. 2012-2016
In-app Purchases (IAPs) – North America N.A. Smartphones & Tablets 2012-2016
Smartphone and Tablet App Revenues – N.A. 2012-2016
% of Smartphone and Tablet App Revenues by Type – N.A. 2012-2016

© December 2012 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.


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