Streaming Video: Churn, Loyalty, and Competition

Join Parks Associates for an in-depth webinar examining the latest trends shaping the streaming video market. Drawing on proprietary research from 8,000 U.S. internet households, our analysts will explore how consumer behavior continues to evolve as streaming providers compete for subscribers, advertising revenue, and long-term loyalty.

During this webinar, Parks Associates will examine subscriber churn, Net Promoter Score (NPS), and the latest consumer insights to help companies better understand subscriber retention, competitive positioning, and changing viewing behaviors.

Key Topics:

Subscriber Churn: Explore the latest churn trends across leading streaming services and understand how content, pricing, live sports, bundling, and advertising are influencing subscriber retention.
Net Promoter Score (NPS): Compare consumer advocacy across major streaming platforms to identify which services are building lasting loyalty and where providers face competitive challenges.
Consumer Insights: Learn how U.S. consumers evaluate streaming services based on value, content libraries, pricing, user experience, advertising, and exclusive content—and how these factors influence subscription decisions.

Using data from the Parks Associates Streaming Video Tracker, our team will provide a comprehensive view of today's streaming landscape and discuss how consumer behavior, churn, and customer satisfaction can help companies benchmark performance and identify emerging opportunities.

This webinar is ideal for streaming providers, content owners, technology vendors, advertisers, investors, and media executives seeking data-driven insights into the evolving video entertainment ecosystem.

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