Press Releases

Industry and consumer research analyzes impact of DIY security solutions on residential security market

New research from Parks Associates finds 60% percent of US broadband households feel safe enough with only a professionally monitored home security system, while 55% report feeling “safe enough” with only a self-monitored home security system. The firm’s DIY Home Security Tracker and Quantified Consumer: Safe Enough: Consumer Attitudes toward Alternative Security Solutions ...read more

New consumer research highlights consumer demand for connected health and fitness solutions

New Parks Associates research finds 49% of iPhone-owning heads of US broadband households also own at least one connected health product, compared to 34% of owners of Android smartphones. Connected Health, Wearables, and Fitness reports that the most commonly adopted connected health product types are wearables such as smart watches, fitness trackers, or GPS sports watches; however, m ...read more

Electronic Caregiver, Trapollo, Mayo Clinic, Gadgeon, and Intermountain Healthcare share insights on the connected health at home market to the CONNECTIONS™ Community

International research firm Parks Associates will feature new consumer research and insights from industry leaders Electronic Caregiver, Gadgeon, Intermountain Healthcare, Mayo Clinic, and Trapollo at the CONNECTIONS™ Community virtual event Connected Health at Home: The Next Smart Home Market, Wednesday, Septe ...read more

Research firm reports the average Netflix subscriber has had the service for over 50 months

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from analysts and industry leaders on the key factors and market drivers necessary for success in the competitive and changing landscape of online video. The research firm notes that US consumers continue to access OTT content at all ...read more

 29% of seniors used a telehealth service in Q2 2020, with over 50% doing so for the first time

International research firm Parks Associates launches its seventh annual Connected Health Summit today, a virtual conference that addresses the impact of COVID-19 on the connected health market and current consumer attitudes towards virtual care solutions. The event, which runs September 1-3, will feature industry leaders from healthcare services, insurance companies, hospitals, d ...read more

Near- and long-term impact of COVID-19 on consumer healthcare market addressed at Connected Health Summit: Consumer Engagement and Innovation 

New research from Parks Associates finds 25% of US broadband households plan to buy a connected health device in the next 12 months. The research firm will feature new connected health research and trending data, including insights from key industry leaders, at its seventh annual Connected Health Summit: Consumer Engagement and Innova ...read more

b.well, Blue Shield of California, HP, Jvion, and Validic to address current consumer attitudes toward connected health analytics during COVID-19 pandemic

International research firm Parks Associates will reveal findings from its latest research exploring consumer attitudes towards data sharing via tracking technologies at its seventh annual Connected Health Summit: Consumer Engagement and Innovation , September 1-3. Sponsors of the virtual event include Alarm.com, Nortek Se ...read more

Market Snapshot addresses current transformation of home telephony and future implications beyond crisis conditions

New research from Parks Associates’ Market Snapshot: Voice as a Lifeline and the Transformation of Home Telephony reveals a surge in home telephony during the COVID-19 outbreak. The Market Snapshot, developed in partnership with the DECT Forum, finds that as of May 2020, 30% of US broadband households reported one remote worker and 22% reported another adult wa ...read more