Press Releases

Parks Associates’ white paper addresses role of false alarms in undermining consumer trust and examines new standard and solutions designed to resolve these challenges

Parks Associates, a leading market research and consulting firm specializing in consumer technology products and services, has released a groundbreaking new white paper, in collaboration with UbietyTechnologies, that examines a significant problem facing the security industry- false alarms- including the costs ...read more

Gating Access: Challenges in Multifamily Properties white paper examines access control adoption in multifamily housing

At its 27^th annual CONNECTIONS™ Conference today, Parks Associates released the white paper "Gating Access: Challenges in Multifamily Properties," in partnership with research sponsor Nimbio, analyzing the current state of access control adoption in the US multifamily housing market. At least 70% of multifamily property managers and owners are interest ...read more

New research in partnership with Iris® Powered by Generali addresses growing trust concerns for data privacy and security in the connected home

Parks Associates’ new research white paper Data Privacy and Security in the Connected Home, developed in partnership with Iris® Powered by Generali (“Iris”), a B2B2C global identity and cyber protection provider, highlights the risks posed by internet-connected devices, consumers’ perceptions of these risks, and the role smart home p ...read more

86% of consumers reported at least one AI feature as important to their purchase decision for a smart video doorbell or camera

Parks Associates new whitepaper, Face Recognition and the Smart Home: Applications, Demand, and Innovation, developed in partnership with Xailient, examines new solutions enabling face recognition in security solutions and the benefits emerging from their integration into the smart home. The research firm reports that 86% of consumers reported at lea ...read more

27th annual CONNECTIONS, co-located with Connected Health Summit, in Texas, May 23-25, addresses growth of home technologies and new demands from consumers

Parks Associates’ latest research on NPS (Net Promoter Scores) shows the scores for all service providers dropped at year-end 2022, including mobile, traditional pay-TV, streaming pay-TV, home internet, and home security services. Parks Associates will bring together hundreds of tech executives at its 27th annual CONNECTI ...read more

Parks Associates’ tenth annual Connected Health Summit addresses consumer choice and role of tech in future of healthcare care

Parks Associates will bring together industry tech leaders May 23-25 for its tenth annual Connected Health Summit: Consumer Engagement and Innovation to address the role of advanced tech in the future of healthcare. The research firm recently released new consumer data showing that over 60% of smart watch / fitness tracker intenders report a willingn ...read more

Parks Associates addresses health and home technologies at Connected Health Summit

Parks Associates’ latest research shows 56% of US internet households now own a connected health device, a 21-point increase since 2016, with smart watch adoption reaching 35% in 2023. The research firm is hosting the ninth annual Connected Health Summit, co-located with CONNECTIONS™: The Premier Connected Home Conference on May 23-25 at the Omni Frisco Hotel, to address the latest advancement ...read more

Executive research conference brings tech leaders to Dallas to address consumer technology market

Parks Associates research, including quarterly consumer surveys, indicates networked cameras and smart video doorbells will continue steady growth due to persistent popularity and clear security use cases. Each device category reached 17% adoption among US internet households at the end of 2022, and combined, they will exceed $3.8 billion in sales revenue by 2027.

The intern ...read more