Press Releases

Thursday, March 26, 2020

TV antenna usage in US broadband households jumped to 25% in 2019 and is expected to grow more as COVID-19 keeps consumers at home

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place

New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today’s Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services.

The study, conducted in the more

Tuesday, March 24, 2020

76% of broadband households say it would be very difficult to be without broadband service, a finding likely to grow stronger given the public health emergency mandating stay-at-home period

Consumer research study finds standalone broadband increasing and bundles dropping

New consumer research from Parks Associates finds that more than three-fourths of US broadband households report it would be difficult for them to do without broadband service, a finding likely to increase following the widespread COVID-19 outbreak. 360 View: Broadband Services in the US reports that 60% of households would cancel their pay-TV subscription before canceling their broadband serv more

Wednesday, March 18, 2020

35% of large-scale home builders in new survey install whole-home network as standard

New survey of home and MDU builders reveals growing importance of smart home and voice control technology in new construction 

 A new Parks Associates study of US home and multifamily builders that sell or install smart home technology reveals the most common technology strategy among large-scale single-family builders (LSBs) is to install a whole-home Wi-Fi network. MDUs, Home Builders, and Smart Home Technologysupported by BUILDER and Multifamily Executive, reveals 35% o more

Tuesday, March 10, 2020

OTT service churn in 2019 reached 35%, up from 28% in 2018

Parks Associates and Swrve present data and insights on driving engagement and reducing churn in saturated OTT market 

International research firm Parks Associates finds the churn rate among all OTT services was 35% in 2019, an increase of 25% from 2018.  The firm will examine strategies for OTT services to counter churn and attract new viewers during the complimentary webcast “Driving Engagement and Reducing Churn in OTT,” cohosted with Swrve on Tuesday, March 17, 1 p.m. CT more

Monday, March 09, 2020

OTT video services continue to gain ground following success at industry awards

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space

New research from Parks Associates’ OTT Video Market Tracker predicts OTT video services will benefit as their recognition during awards season in video entertainment continues to expand. For this year’s Golden Globes, Netflix, Hulu, and Amazon earned a total of 47 nominations, nearly double the 25 they received last year, with the three services winning two awards each.

“Apple TV+ s more

Thursday, March 05, 2020

60% of newly acquired security systems are self-installed

DIY Home Security Tracker finds DIY security solutions claim the majority of new security households

New research from Parks Associates finds that DIY security systems are taking a larger share of the residential security market due to their growing popularity among security households. The research firm’s DIY Home Security Tracker notes that among consumers who acquired their security system less than two years ago, 60% are self-installed, compared to only 7% of systems pur more

Wednesday, March 04, 2020 and KPN Ventures keynote 15th annual CONNECTIONS Europe

Research firm announces topics focused on smart home solutions, security monitoring and DIY solutions, data and consumer privacy, and AI and voice innovations

Parks Associates today announced the topics and first confirmed keynote speakers for the 15th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, 10-11 November at the Amsterdam Marriott Hotel. KPN Ventures and will keynote the event, providing insight into the growing opportunities and challe more

Thursday, February 27, 2020

Comcast and ADT keynote 24th annual CONNECTIONS: The Premier Connected Home Conference

Nearly 60% of smart home device owners prefer to control their devices via an app on their smartphone

Parks Associates today announced executives from Comcast and ADT will deliver keynotes at the firm’s 24th annual CONNECTIONS™: The Premier Connected Home Conference, May 19-21 at the Hyatt Regency San Francisco Airport in San Francisco, California. They will join a lineup that includes ANGI Homeservices/Handy and Vivint Smart Home addressing business models, new technologies more

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