Press Releases

Thursday, February 02, 2023

Apple is the leading ecosystem with nearly 20% of US internet households owning 3+ Apple-brand device types

Strong growth in the smart watch category has increased Apple’s stickiness, with its base of ecosystem loyalists growing by 15% since 2019

Parks Associates’ new research from its quarterly survey of 10,000 internet households shows that Apple is leading the ecosystem among connected consumers, with nearly 20% of US internet households owning three or more Apple-brand device types. The research study Quantifying Brand Loyalty: Connected Device and Platform Ecosystems evaluate ...read more

Wednesday, February 01, 2023

16% of US internet households have a smart thermostat

14th annual Smart Energy Summit focused on role of utilities and smart home solutions in the future of energy management

Parks Associates’ latest research of 10,000 internet households shows 16% of US internet households have a smart thermostat. The firm will feature its latest energy management and consumer data during the research workshop “Growing Smart Energy Opportunity – Top Trends” on February 13, before the 14th annual Smart Energy Summit: Engaging the Consumer, Febr ...read more

Thursday, January 26, 2023

Vision-based technology can help improve the connected device experience as smart-TV adoption hits 63% of US internet households

New whitepaper developed in partnership with Adeia examines the potential of vision-based interfaces and control to revolutionize device interaction 

Parks Associates today announced the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases ...read more

Wednesday, January 25, 2023

75% of multifamily property managers and owners are very concerned about residents wasting energy

Smart Energy Summit addresses demand for energy management solutions and proptech

Parks Associates research into multifamily smart spaces shows nearly 75% of multifamily property managers and owners are very concerned about residents wasting energy. The firm will host leading energy players at its 14th annual Smart Energy Summit: Engaging the Consumer, February 13-15 at the Omni Austin Downtown Hotel in Austin, TX, to examine the emerging opportunities for energy management. ...read more

Monday, January 23, 2023

92% of US internet households use Wi-Fi at home, and more than one-fourth value service quality over price

Webinar in partnership with Calix explores importance of managed Wi-Fi and support service to improve NPS, consumer loyalty, and revenues for broadband service providers (BSPs)

Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP. Currently, 92% of US internet households use Wi-Fi at home, and more than ...read more

Thursday, January 19, 2023

Parks Associates events examine expansion in streaming and connected health as consumers embrace connected home ecosystem

Future of Video and Connected Health Summit feature speakers from Adeia, ECG, Comcast, Sinclair, OMRON, ResMed, and more

Parks Associates today announced topics and speakers for two virtual sessions on January 26, Future of Videoand Connected Health Summit, which will focus on the effects of expanding connectivity in key areas of consumer health and entertainment. The firm’s ongoing quarterly surveys of 10,000 internet households show significant demand and growth in video s ...read more

Wednesday, January 18, 2023

Following CES, Parks Associates Releases Top Insights across Key Tech Categories in Connected Home, Streaming Video, Health, SMB, and More

International research firm highlights transformational role of tech for consumers and business

Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:

  • Smartphones are present in 87% of US internet households.
  • Smart TVs are now in 63% of internet households.
  • 38% of US Internet households own at least one smart home device, like a ...read more

Friday, January 13, 2023

Following CES®, Parks Associates highlights new research showing 63% of US internet households own a smart TV and 87% subscribe to at least one streaming services

OTT Video Market Tracker highlights the role of TV as smart home control hub 

New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an ...read more

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