Press Releases

International research firm continues to strengthen its focus on energy management and consumer purchase behavior for emerging technologies in the home and SMB markets

Parks Associates announced today the promotion of Chris White to Director, Smart Home and Energy Research, at Parks Associates. Chris joined the firm as a senior analyst and will now lead the efforts for the company’s research products and services in the smart home areas, including custom work and data analys ...read more

Connected Health Summit brings together industry leaders to discuss key trends in senior and caregiver market 

Parks Associates reports more than 14 million US internet households have used an independent living solution, such as PERS, medical alert systems, or a smart home solution. Further, 54% of US internet households now have a connected health device and are looking for new technology solutions that are integrated and focus on communication, fall detection, and safety ...read more

Industry webinar features discussion with RouteThis, ASSA ABLOY, and Wyze on top issues facing support staff in the connected home space

Parks Associates research reveals US internet households have an average of 16 connected devices in their home, and 52% experienced at least one technical problem last year, while 38% experienced two or more. In addition, the research finds that 63% of consumers prefer to handle technical support issues over the phone. The research firm wil ...read more

Industry webinar, in cooperation with Adeia, features insights on growing consumer interest and adoption of cloud gaming

Parks Associates estimates more than 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. The research firm will host the industry webinar “Delivering on the Cloud Gaming Promise: Strategies for Success,” Thursday, September 29, in cooperation with Adeia, to ...read more

Future of Video addresses role of content providers in combating the growing challenge of piracy 

Parks Associates’ latest consumer data on video habits shows that almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019. The international research firm will host “Digital Piracy and Distribution” virtually on Thursday, September 22, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media.

Parks Associates highlights new research at CEDIA Expo in session “The Role of Energy Management in the Future Home”

Parks Associates’ new consumer study Electric Vehicles and the Smart Home finds that nearly three-fourths of electric vehicle (EV) owners own at least one smart home device, compared to 38% of all US internet households. The research firm will share its energy and smart home insights on the panel “The Role of Energy Management in the Future Home” at the upcomi ...read more

The research firm’s OTT Video Market Tracker highlights current market trends and activities

The latest update of Parks Associates’ OTT Video Market Tracker analyzes the NFL+ launch and the market context for the NFL’s streaming service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research finds 68% of internet households watch NFL games throughout the season, making football the most widely ...read more

Industry leaders to share insights into business models, acquisitions, and shifting dynamics in the video market

Parks Associates today announced speakers from Fandango, LG Electronics, Paramount Streaming, and VIZIO will keynote its fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, in Marina Del Day, CA. The three-day event addresses the explosive growth of streaming services and the business opportunities in video ...read more