Press Releases

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers

Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this su ...read more

CONNECTIONS™ Europe to address revenue opportunities in value-added services such as energy, health, and support services

 Research from Parks Associates finds 61% of UK broadband households rank access to real-time energy usage data as one of the most important ways their household could better manage energy use and cost. Additionally, 40% of UK consumers ages 50 and older report high interest in sensor-based solutions that can help them stay in their homes as they age.

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CONNECTIONS™ Summit at CES® examines impact of DIY and smart home on the security industry with executives from Arlo Technologies, Google, Ring, and SimpliSafe

New research fromParks Associates reports that 51% of security system owners who acquired their security system in the past 12 months self-installed their system. This is up from only 10% of security system owners who acquired their system six or more years ago, and 88% of self-installers report the setup was easy or ...read more

22% of US homes have professional monitored security, but Europe lags behind with the average across the region less than 4%

Parks Associates research shows 22% of US broadband households have professional monitored security, compared to an average of less than 4% across Europe. The international research will host the 14^th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, 19-20 November at the Amsterdam Marriott Hotel, and explore the differences between t ...read more

17% of US broadband households purchased at least one smart home device in the past 12 months 

Parks Associates today announced the topics for the 24^th annual CONNECTIONS™: The Premier Connected Home Conference, to be held May 19-21, 2020, at the Hyatt Regency San Francisco. The international research firm will focus on emerging business models and developments for consumer technology, including the impact of technologies like AI, machine learning, and 5G on consumer product ...read more

New whitepaper addresses market impact of cybersecurity features in home systems

Parks Associates today released a new whitepaper, Cybersecurity Impact on Smart Home Market Growth, which finds 71% of US broadband households that own smart devices are concerned about cybersecurity. Twenty-five percent of those who do not own smart home devices are also concerned about privacy and security, which prevents them from buying smart devices.

The whitepaper examines the growing ...read more

Commscope, Athom, Plume, and more to address new connectivity and smart home opportunities at CONNECTIONS™ Europe

Parks Associates research shows more than half of UK broadband households use online sources for video content, including OTT subscriptions and BBC iPlayer. The 14^th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, 19-20 November at the Amsterdam Marriott Hotel, features multiple sessions examining the impact of connected consumer habits, incre ...read more

More than 60% of networked camera owners pay for video storage services

Parks Associates’ Smart Market Product Assessment: Networked Cameras reports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase.

Smart Market Product Assessment: Networked Cameras provides a comprehensive analysis of the networked camera market, including ...read more