Press Releases

Buyer research shows smart thermostats serve as gateway devices for smart speakers 

Smart home research from Parks Associates finds that U.S. broadband households are buying additional smart devices as more purchase channels open to them—16% of U.S. broadband households own two or more smart home devices. According to 360 View: Smart Home Buyer Journey and User Experience, smart thermostats are the best-selling smart home category, and nearly 50% of smart thermostats bought ...read more

13% of U.S. broadband households own a smart thermostat

Parks Associates today announced the topics for the tenth-annual Smart Energy Summit: Engaging the Consumer, held February 18-20, 2019, at the Omni Austin Hotel Downtown in Austin, Texas. The executive conference addresses the strategies to accelerate change in the utility markets as a result of the increasing breadth and capabilities of smart products entering the home.

Research from Parks Associatesfinds 32% of U. ...read more

Parks Associates to host workshop on smart home solutions at 10th annual Connected Health Conference in Boston with speakers from Alarm.com, Comcast, IBM, MobileHelp Healthcare, Orbita, Reemo Health, Tyto Care, and Verizon

International research firm Parks Associates announced today it will host the workshop “Connected Health and IoT: Impact of Smart Home Solutions” on October 17 in Boston, prior to the start of the Connected Health Conference,hosted by the Personal Connecte ...read more

Smart Product Market Assessment finds networked/IP cameras provide peace of mind to consumers

Parks Associates today released Smart Product Market Assessment: Networked Cameras, which estimates 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889 million in revenues.  

“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart h ...read more

New whitepaper addresses pay-TV provider strategies for OTT services 

Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of vide ...read more

New whitepaper addresses consumer demand for smart home solutions that detect, prevent, and protect against electrical fires 

A new whitepaper released today by Parks Associates finds approximately 40% of U.S. broadband households with insurance are interested in buying a smart home product that can detect electrical fires, with interest strongest among young consumers and households in the southern U.S. The whitepaper “IoT Home Safety: Fire Prevention Solutions,” sponsored ...read more

CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT to feature new consumer survey data on European smart home market

New consumer research from international research firm Parks Associates finds 16% of U.K. broadband households own a smart home device, compared to 26% in the U.S. The firm will share insights from its recent survey of 5,000 U.K. broadband households, including consumer interest and purchase intentions in smart home solutions, at the 13^th-annual C ...read more

Parks Associates, Swrve, and Comcast Technology Solutions to address overcoming subscriber churn in the OTT video service landscape

Parks Associates research finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at approximately 18%. The firm will examine the unique challenges in addressing subscriber churn in the OTT video service landscape and how providers can make their services invaluable among ...read more