Strong growth in the smart watch category has increased Apple’s stickiness, with its base of ecosystem loyalists growing by 15% since 2019
Parks Associates’ new research from its quarterly survey of 10,000 internet households shows that Apple is leading the ecosystem among connected consumers, with nearly 20% of US internet households owning three or more Apple-brand device types. The research study Quantifying Brand Loyalty: Connected Device and Platform Ecosystems evaluate ...read more
New whitepaper developed in partnership with Adeia examines the potential of vision-based interfaces and control to revolutionize device interaction
Parks Associates today announced the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases ...read more
Webinar in partnership with Calix explores importance of managed Wi-Fi and support service to improve NPS, consumer loyalty, and revenues for broadband service providers (BSPs)
Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP. Currently, 92% of US internet households use Wi-Fi at home, and more than ...read more
Future of Video and Connected Health Summit feature speakers from Adeia, ECG, Comcast, Sinclair, OMRON, ResMed, and more
Parks Associates today announced topics and speakers for two virtual sessions on January 26, Future of Videoand Connected Health Summit, which will focus on the effects of expanding connectivity in key areas of consumer health and entertainment. The firm’s ongoing quarterly surveys of 10,000 internet households show significant demand and growth in video s ...read more
International research firm highlights transformational role of tech for consumers and business
Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:
Smartphones are present in 87% of US internet households.
Smart TVs are now in 63% of internet households.
38% of US Internet households own at least one smart home device, like a ...read more
OTT Video Market Tracker highlights the role of TV as smart home control hub
New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an ...read more