Press Releases

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services. 

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the perc ...read more

Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological sponsor fourth annual Future of Video: OTT, Pay TV, and Digital Media 

Parks Associates will share its latest data and insights today during its fourth annual Future of Video event, featuring two virtual sessions focused on consumer churn and retention strategies for OTT services and data-driven strategies for video service providers. The research firm announced new research from its Q1 ...read more

Webinar, sponsored by Bitdefender, examines rising consumer privacy and data security concerns 

Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). Research firm Parks Associates finds that 16% of US broadband households report that home ...read more

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services 

Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more

40% of US broadband households are very likely to buy a smart home device in the next six months

The 25^th annual CONNECTIONS™: Premier Connected Home Conference will feature two virtual sessions on connected home services and new use cases that leverage innovations in AI on Wednesday, May 26, with executives from Sensory, Nortek, Frontdoor, Plume, vipHomeLink, Kami Vision, Audio Analytic, Vayyar Imaging, NXP Semiconductors, Semtech, Firedome, Ring, and Tuya Smart. Event spon ...read more

Parks Associates will host the virtual session Pro-Installers and Home Technologies on Tuesday, May 25, focused on trends in professional and DIY installation solutions, as part of the 25^th annual CONNECTIONS™: Premier Connected Home Conference. Event sponsors include Alarm.com, Calix, Cox Communications, SmartRent, Bitdefender, Tuya, Ayla Networks, Plume, and Airties.

The session Pro-Installers and Home Technologies, 2:00 p.m. CT, explores the value propositions and consume ...read more

Parks Associates will host the virtual session State of the Smart Home Market on Tuesday, May 25, as part of this year’s CONNECTIONS™: Premier Connected Home Conference. Parks Associates has hosted the executive conference for 25 years, bringing together thousands of consumer technology ecosystem players and hosting thoughtful, curated sessions focused on consumer technology innovations, market disruption, and product and service adoption and trends.

Event sponsors include A ...read more