Press Releases

Tuesday, May 11, 2021

37% of US SMBs likely to purchase cybersecurity services in the next six months

CONNECTIONS™ session addresses growing need for advanced home services and hardware to meet the unique demands of remote work

Executives from Minim, NETGEAR, Everise, Cox Communications, Zobi, and ADTRAN will join Parks Associates for “Supporting Remote Workers with a Smarter Home,” the next session in the 25th annual CONNECTIONS™: Premier Connected Home Conference series on Wednesday, May 12, 12:30 p.m. CT. Event sponsors include Alarm.com, Calix, Cox Communities, Bitdefend ...read more

Monday, May 10, 2021

Lower prices could add nearly eight million more US broadband households into the smart home market

A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report, Breaking Smart Home Barriers: Why Consumers Don't Buy, addresses market barriers and mines consumer fears and presents s ...read more

Tuesday, May 04, 2021

44% of US broadband households are not likely to subscribe to another OTT video service to watch new movies

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore alternative distribution strategies for new theatrical releases 

Parks Associates today released new research from its Q1 2021 consumer survey of 10,000 US broadband households reporting 41% of US broadband households are now comfortable going back to movie theaters, including 50% or more of consumers aged 18-34.  The international research firm will host the 4th annual Future of Vide ...read more

Wednesday, April 28, 2021

Lights, thermostats, and cameras among top devices consumers want to control via voice

New research highlights major trends in smart speaker and display market, including impact of COVID-19

New research from international research firm Parks Associates revealsconsumers ranked lights, thermostats, door locks, smart TVs, and cameras as the top five devices they would most like to control via a voice assistant. The firm’s Smart Speaker and Smart Display Market Assessment finds consumer adoption of smart speakers and displays continues to grow, with 49% of US broa ...read more

Monday, April 26, 2021

43% of MDU residents owned a smart home device in 2020, compared to 30% in 2019

ENTOUCH, IOTAS, GE Appliances, Latch, PointCentral, Smartcon Solutions, and SmartRent to discuss energy management solutions for MDU environment at Smart Energy Summit

New research fromParks Associates shows 43% of MDU residents owned a smart home device in 2020, compared to 30% in 2019. Parks Associates will host “MDUs: Leveraging Proptech for Smart Energy Management” on Wednesday, April 28, the next virtual session in the ninth annual Smart Energy Summit: Engaging the Cons ...read more

Thursday, April 22, 2021

Only 26% of US broadband households report high familiarity with electric vehicles

Consumer survey of 10,000 US broadband households provides insights on interest in clean energy and smart energy management solutions

New research from Parks Associates reveals consumer interest in clean energy solutions has expanded, with 43% of US broadband households stating they would prefer to live in a community powered by solar energy, but low familiarity with energy devices is still a barrier for adoption for most households. The firm’s “Smart, Clean, Connected: The ...read more

Wednesday, April 21, 2021

60% of smart speaker owners and/or smart display owners own at least one smart home device

New research highlights major trends impacting smart speaker and display market, including effects of COVID-19

New research from Parks Associates reveals a strong correlation between smart speaker and smart home device ownership—60% of smart speaker owners and/or smart display owners own at least one smart home device, versus 34% of US broadband households overall. The firm’s new research, Smart Speaker and Smart Display Market Assessmentidentifies key market drivers and b ...read more

Thursday, April 15, 2021

Almost 50% of US broadband households have a health condition sensitive to indoor air quality

Executives from A&D Medical, ADT, Aprilaire, Clear Arch Health, Delos, Electronic Caregiver, Essence USA, People Power, Philips, OATS, Omron Healthcare, and Sleep Number addressed smart home-wellness crossover opportunities at Connected Health Summit

New research from Parks Associates presented yesterday at the firm’s eighth annual Connected Health Summit finds almost 50% of US broadband households have a health condition that is sensitive to indoor air quality, including al ...read more

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