Press Releases

Wednesday, December 02, 2020

49% of US broadband households own a smart speaker or smart display

Webinar, sponsored by ULE Alliance, examines growing use of voice control for home security and automation

Parks Associates research finds 49% of US broadband households own a smart speaker or smart display, driving voice to the forefront of the connected home consumer experience. Parks Associates is hosting the complimentary webinar “Voice Controls and Smart Home: Optimizing Product Design,” sponsored by ULE Alliance, on December 3 at 11 am CT (9 am PT), to evaluate methods ...read more

Tuesday, November 24, 2020

45% of US broadband households subscribe to three or more OTT video services, up from 27% in 2019

Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.

...read more

Monday, November 23, 2020

61% of US broadband households subscribe to two or more OTT services

New industry report evaluates potential impact of new SVOD services in OTT market

New research in Parks Associates’ The Next ‘Big 3’ in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. Forty-five percent subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%. The Next ‘Big 3’ in OTT evaluates this rise in service stacking and the impact of new SVOD services, including ...read more

Wednesday, November 18, 2020

Parks Associates Announces Top 10 US Subscription OTT Video Services for 3Q 2020

Top ten list reveals significant gains for Disney+, HBO Max, and Apple TV+ into top tier of US OTT services, while the “Big 3” remain unchanged

Parks Associates, ahead of the third annual Future of Video conference, today released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.

Parks Associates notes that recent entrants such as ...read more

Monday, November 16, 2020

68% of SMBs are concerned about cybersecurity vulnerabilities at their business locations

Industry webinar featuring Comcast and Irdeto examines the changing landscape for SMBs and new opportunities for data security and network management solutions

Parks Associates research finds that 68% of US SMBs are concerned about cybersecurity vulnerabilities at their business locations and 37% are likely to purchase data security services in the next six months. The research firm will host the complimentary webinar “Value-Added Services for the SMB Segment,” sponsored by ...read more

Thursday, November 12, 2020

76% of smart smoke detector owners or purchase intenders would pay $5 per month for a professional monitoring service

New whitepaper examines new ways companies and consumers can benefit from professional monitoring services

Parks Associates today released the new whitepaper “The Value of Professional Monitoring,”developed in cooperation with Rapid Response Monitoring, which finds the industry for professional monitoring grew by 5% from 2018 to 2019, a significant increase on a rate that had previously stayed flat. The first half of 2020 has held those gains, despite the COVID-19 pandemic a ...read more

Wednesday, November 11, 2020

Parks Associates Addresses Consumer Lifestyle Changes and Impact of Pandemic on Tech Use at Home at 24th annual CONNECTIONS Conference

International research firm reports 30% of consumers own a smart home device, 52% intend to purchase a smart home device in the next 12 months, and 67% own and use at least one internet-connected video device

International research firm Parks Associates welcomes connected home ecosystem players this week during its CONNECTIONS™ Community Virtual Sessions, hosted as part the 24th annual CONNECTIONS conference in 2020. The firm, celebrating its 35th year in 2021, is sharing it ...read more

Tuesday, November 10, 2020

20% of US broadband households have an interactive security system

CONNECTIONS™ features insights from Nice focused on the impact of DIY on smart home and security during COVID-19 and beyond

International research firm Parks Associates finds 67% of security system owners, which equates to 20% of all US broadband households, have an interactive system that allows remote connection and control capabilities. The firm will share new consumer research and insights during CONNECTIONS™ Community sessions, Nov 10-12. Nice, a multinational leader in ...read more

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