Press Releases

Research examines how alternative content is threatening pay TV

New video research from Parks Associates today reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that are available ...read more

New industry report examines emerging trends in the esports entertainment industry and consumer trends in esports, gaming, and sports segmentation

Parks Associates today announced new research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks Associates’ new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professiona ...read more

Unit sales of smart home controllers in Western Europe will exceed 13 million in 2021

New research from international research firm Parks Associates estimates Western Europe will overtake the Asia Pacific region in sales of smart home controllers by 2019. Western Europe will feature over five million unit sales in 2019 and exceed 13 million in 2021. The firm will host the 13^th-annual CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT on November 13-14 at the Ams ...read more

New industry report examines energy-efficiency investments by builders

A new industry report from international research firm Parks Associates shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to Net Zero, this growth aligns with increases in expressed consumer demand, as Parks Associates’ consumer segmentation regarding energy efficiency estimates 42% of all U.S. consumers classify as energy- ...read more

Speakers at Connected Health Summit include executives from IBM, Uber, MDLIVE, Care Innovations, Alarm.com, GreatCall, and more

New connected health research from Parks Associates released today estimates that more than six million people will use a PERS (Personal Emergency Response Systems) device by 2021. The number of users will double from 3.36 million at the end of 2017, with growth due to new BYOD wearable/watch options and smartphone-based professionally monitored ser ...read more

Firm presents new research at Electronic Security Expo (ESX) showing importance of interactive services

Parks Associates shared new research at the Electronic Security Expo in Nashville last week, showing that professional monitoring service providers offering basic security systems suffer from poor NPS (net promoter scores), while those offering interactive security and home control systems have NPS more than 50 points higher. According to the firm’s 360 View: Residential S ...read more

Parks Associates and PLMA examine growth trajectory for DER and smart home over next several years in industry webcast

Parks Associates research reveals one-third of U.S. broadband households own at least one product that can be controlled with their smartphone, with smart home adoption growing alongside distributed energy resources (DER) such as renewable generation, battery storage, and electric vehicles. Parks Associates and PLMA will co-host the complimentary industry we ...read more

Parks Associates’ OTT Video Tracker identifies consumer adoption of multiple OTT service subscriptions as key to future growth

New video research from Parks Associatesfinds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Net ...read more