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Middle Market: Lowering Barriers to the Smart Home
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29% of recent smart home device buyers are Newbies (owning just 1-2 smart home devices).

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Middle Market: Lowering Barriers to the Smart Home

In this white paper, Parks Associates profiles the new smart home user and assesses the unique needs of this market segment. The research provides strategies to grow the market by addressing barriers to entry: affordability, complexity, value, and privacy /data security.

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About the Sponsor

SkyBell Technologies Inc., headquartered in Irvine, California, has been on a mission since 2013 to transform your everyday life through the power of smart home technology, starting right at your front door. Our journey began in 2013 with a successful crowdfunding campaign, leading to the creation of the smart video doorbell - a truly revolutionary invention that has forever changed the landscape of home security. This commitment to innovation positions SkyBell as a forerunner in the ever-evolving smart home industry - all backed by our industry leading IP portfolio. 

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