Download Table of Contents (PDF)
The Bottom Line
Data Points
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach
1.3.1 Source of Data
1.3.2 Glossary of Terms
2.0 Downloadable Mobile Application Market Overview
2.1 Smartphone Penetration
2.2 Mobile Application Ecosystem
2.2.1 Mobile Application Software Developers
2.2.1.1 Mobile Application Content Categories
2.2.2 Mobile Application Distribution Sources
2.2.3 Advertisers and Advertising Agencies
2.2.4 Mobile Application Ad Networks, Ad Aggregators, and Ad Servers
2.2.5 Mobile Application Data Analytics
2.2.6 Mobile Service Providers
2.2.7 Mobile Application Users
2.2.7.1 Mobile Application Download Trends
3.0 Mobile Application Business Models
3.1 Paid Mobile Applications
3.2 Free, Ad-Supported Mobile Applications
3.2.1 Mobile Application Ad Formats and Pricing Models
3.2.2 Mobile Ad Recall and In-App Ad Preference
4.0 Implications and Recommendations
4.1 Market Conditions
4.1.1 Opportunities
4.1.2 Challenges
4.2 Recommendations
5.0 Mobile Application Revenues – North America
5.1 Forecast Methodology
5.2 Forecast Assumptions
5.3 Paid and In-Application Advertising Forecasts - N.A. 2010 – 2014
© August 2010 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
