Providing Market Intelligence for 40 Years

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Consumer Electronics and Entertainment

Q4 2026

White Paper

High Dynamic Range and the Future of Video

This white paper examines HDR's evolution from static HDR such as HDR10 and HLG (Hybrid Log-Gamma) to dynamic HDR such as HDR10+ and Dolby Vision, becoming a foundational element of the modern viewing experience. It explores the technologies that enable HDR, standards shaping the market, adoption across devices and streaming services, and the growing role of HDR in live production and next-generation broadcasts.

It examines the key trends that will define HDR's future, including AI-assisted video enhancement, next-generation codecs such as VVC, mobile viewing, and gaming, while addressing the challenges around interoperability, production complexity, and consumer awareness. HDR is evolving from a premium feature into a strategic technology that will help define the next generation of entertainment.

What you’ll learn:
  • What is High Dynamic Range (HDR)?
  • How does HDR differ from Standard Dynamic Range?
  • What are the important milestones in the development of HDR?
  • What is required to successfully deploy HDR?
  • What role will HDR play in the future of video entertainment?