Smart home and CE consumer research study finds nearly one-half of households now prefer working with a professional technician
Parks Associates’ latest research, Quantified Consumer: Support Services for Modern Connected Lifestyles, reveals US household preferences for DIY install are dropping, as installation difficulties are driving product returns. The Quantified Consumer study of 10,000 US Internet households examines the support needs and options for consumers buying, installing, and using consumer electronics (CE) and smart home devices.
The research also shows that the number of households selecting self-install has declined nearly 30% since 2019. Nearly one-half of household now prefer working with a professional technician, and in-home support is the most appealing manner of professional support.
“New work-at-home activities make home network dependability more critical than in the past,” said Elizabeth Parks, President and CMO, Parks Associates. “These activities are driving high willingness to pay for support services, either as part of a device price at acquisition or an aftermarket service add-on. Providers have new opportunities to support consumers’ remote work lifestyles and to provide that support virtually.”
About Parks Associates
Parks Associates is a global research, consulting, and marketing firm with 40 years of experience delivering proprietary consumer data and industry insights for businesses. The firm produces market research reports, forecasts, surveys, and competitive business intelligence on connected consumer, small business, and commercial technologies and related business solutions. A woman-owned and woman-led company, Parks Associates is a trusted partner and advisor to executives, providing custom research, strategic consulting, and forward-looking analysis across smart home, small business, and commercial markets, including security, broadband, entertainment, energy, multifamily, smart buildings, connected health, and emerging AI-driven technologies.
Parks Associates supports industry growth through proprietary research, consulting, and executive networking and convenes thousands of leaders each year through its flagship conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.
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